Carlos Enrique Benirschke Rodríguez

- Developed and implemented social media strategies for clients across Mexico - Conducted benchmarks, performance analyses, and data-driven optimizations - Directed cross-functional creative teams to deliver cohesive visual storytelling - Coordinated creative teams and led concept development, pitching, and feedback cycles - Led content production strategy in collaboration with brands, actors, models, and creators - Collaborated closely with influencer marketing to drive relevance and brand engagement

- Created content for agencies and supported content creators (Trendsétera, Talent on The Road, We Are Other People, Crom Talent Agency, and VF Outdoor) - Brands: Burger King, DIAGEO, Grupo Modelo, GQ, Michelob Ultra, Nestlé, Rappi, Valentino Garavani, Victorinox, Puma, SixFlags México, Sofitel, Timberland,+ - Festivals: AXE Ceremonia, CocaCola FlowFest, Corona Capital, edc México, Sabor es Polanco, Trópico, Vaivén and more - Events: Art & Design Week Mexico City, Pride CDMX, GNP Awards, GQ: Men of The Year

- Structured and optimized cross-departmental platforms (SharePoint & MS Teams) for improved communication and information access - Researched training opportunities to support team development - Documented process workflows in collaboration with teams across Asia - Updated presentations and compiled monthly reports with project updates, team changes, and KPIs

- Supported the design and optimization of vehicle components - Created presentations and documented processes - Simplifying the process visually of SoP (Start of Production) to EoP (End of Production) for new team members and interns for a faster and smoother on-boarding experience - Took part at BMW Groups NAWI (BMW Group Student Network)

- Specialization in Product Design and Construction (CAD and Development) - Created and constructed prototypes in collaboration with model builders - Planning of production processes and selection of appropriate materials

- Designed user-product interactions based on psychological insights - Conducted user research via surveys, interviews, usability tests, analytics and benchmarks - Improved usability, efficiency, and clarity of interfaces and products