Carmen Probst

• Planning and implementation of Swiss marketing strategy: events, digital campaigns, social media • Campaign management: planning, timelines, set-up, briefings • Responsibility for 3 local Marketing Champions • CRM marketing lead: creating dashboards and reports, campaign tracking, quarterly presentations for sales manager Switzerland • Partner management • Responsibility for newsletter • Budget planning

• Regional event management: road shows, pop-up stores, product launches, trade fairs • Development of a Marketing Champion Program: training material, workshops, processes, goals and reporting structures • Procurement of marketing material • Preparation of print communication materials together with creative department

• Event management at a local level (ZH) • Product specialist at fairs and events • First point of contact for marketing-related accounting questions

• Cake decorator: created novelty cakes for events • Teaching cake decorating classes • Marketing and social media activities • Creating and maintaining website • Company finances

Head of Marketing at non-profit foundation managed by students

• Conducting client and market analyses • Preparing internal market research presentations • Social media monitoring

• Working with two major clients (food & beauty industry) • Supporting consulting team • Handling of own projects from client brief to production • Performing competitor and trend analyses