
Carola Schömig
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Carola Schömig
• Lead development global communication campaigns for B2B and B2C audiences, for product launches and market penetration initiatives • Lead brand repositioning project, incl. brand campaign and new brand identity • Lead creative productions for global brand and campaign related content • Management and collaboration with external agencies • Support and guidance of local markets • Collaboration and alignment with internal stakeholders • Budget management • Highlight: Cannes Lion award for creative campaign
Project-related support in Global Brand Communication JOBST • Development global launch communication toolkits • Brand rejuvenation, incl. new BI, visual world, packaging design • Handling internal stakeholders and external agencies
- 4 Jahre und 4 Monate, Feb. 2017 - Mai 2021
Account / Project Manager, Team Lead
The Brand Floor
Project/account manager • Team lead in-house creative studio Hamburg (3 direct reports) • Customer consulting, support and project management • Concept development and design support • Supervision of final artwork, proof creation and coordination with the customer • Cooperation with external agencies, copywriters and photographers as well as independent coordination of the assignment of projects and subtasks, incl. production • Client: Essity/BSN medical (local and global Marketing)
- 3 Monate, Nov. 2016 - Jan. 2017
Senior Project Manager
Monoki – Die Markenagentur
Project-related collaboration: Senior project manager, brand building health care sector
- 2 Jahre und 3 Monate, Juni 2014 - Aug. 2016
Relocation Toulouse, Frankreich
Stay abroad with family
- 2 Jahre und 3 Monate, Juni 2014 - Aug. 2016
Project Management, Consulting (Project related)
blum design und kommunikation
Agency for brand marketing Project-related collaboration: consulting and concept development
- 1 Jahr und 2 Monate, Mai 2013 - Juni 2014
Substitute general manager, Consulting, Project Management
blum design und kommunikation
Substitution of the general manager during parental leave • Brand building: consulting and concept development • Project lead: development and excecution, print and online • Team lead (5 designer/project manager) • For clients from education, science, industry sectors
- 7 Jahre und 6 Monate, Juli 2005 - Dez. 2012
Project Lead, Account Manager
Groothuis, Lohfert, Consorten GmbH
Agency for communication, marketing, design Project lead, account manager, concept development brand building • Support for clients from various sectors: publishing houses, health care and industry • Development / implementation of BIs and marketing campaigns, book and magazine concepts, project lead annual reports • Acquisition, internal process management, organisation trade fairs and events
- 4 Jahre und 5 Monate, Okt. 2000 - Feb. 2005Verlagsgruppe Random House
Working Student Sales/Marketing
Ausbildung von Carola Schömig
- 2000 - 2005
Studies “Publishing Economics“ (Diplom-Buchwissenschaft)
Ludwig-Maximilians-Universität München
• Subsidiary subjects: Business administration (Majors: media economics, marketing), media law • Diploma thesis in collaboration with Ariadne-Buch, Munich: “Ways into the future – non-fiction series for children and young people: analysis and conception“
- 1 Jahr und 11 Monate, Sep. 1998 - Juli 2000
Apprenticeship Publishing House (Ausbildung zur Verlagskauffrau)
Verlagsgruppe Random House
Apprenticeship Publishing House (Verlagskauffrau): Publishing group Bertelsmann/BertelsmannSpringer Science & Business Media, Munich (today publishing group Random House), Gruner + Jahr, Hamburg
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Französisch
Gut
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