Carola Schömig

• Lead development global communication campaigns for B2B and B2C audiences, for product launches and market penetration initiatives • Lead brand repositioning project, incl. brand campaign and new brand identity • Lead creative productions for global brand and campaign related content • Management and collaboration with external agencies • Support and guidance of local markets • Collaboration and alignment with internal stakeholders • Budget management • Highlight: Cannes Lion award for creative campaign

Project-related support in Global Brand Communication JOBST • Development global launch communication toolkits • Brand rejuvenation, incl. new BI, visual world, packaging design • Handling internal stakeholders and external agencies

Project/account manager • Team lead in-house creative studio Hamburg (3 direct reports) • Customer consulting, support and project management • Concept development and design support • Supervision of final artwork, proof creation and coordination with the customer • Cooperation with external agencies, copywriters and photographers as well as independent coordination of the assignment of projects and subtasks, incl. production • Client: Essity/BSN medical (local and global Marketing)

Project-related collaboration: Senior project manager, brand building health care sector

Agency for brand marketing Project-related collaboration: consulting and concept development

Substitution of the general manager during parental leave • Brand building: consulting and concept development • Project lead: development and excecution, print and online • Team lead (5 designer/project manager) • For clients from education, science, industry sectors

Agency for communication, marketing, design Project lead, account manager, concept development brand building • Support for clients from various sectors: publishing houses, health care and industry • Development / implementation of BIs and marketing campaigns, book and magazine concepts, project lead annual reports • Acquisition, internal process management, organisation trade fairs and events

• Subsidiary subjects: Business administration (Majors: media economics, marketing), media law • Diploma thesis in collaboration with Ariadne-Buch, Munich: “Ways into the future – non-fiction series for children and young people: analysis and conception“

Apprenticeship Publishing House (Verlagskauffrau): Publishing group Bertelsmann/BertelsmannSpringer Science & Business Media, Munich (today publishing group Random House), Gruner + Jahr, Hamburg