Carolin Lehmann

// Set-up and conduction of internal brand workshops // Writing of campaign strategies and client presentations // Analysis, transcreation and translation of brand and communication strategies // Project Management

// Strategic Brand Management // Account and Project Management // Customer acquisition

Brand Strategy & Communication // Online Strategy & SEM/SEO // Online Conception // Campaign Management

// Redefined the long-term brand and communication strategy // Developed and moderated an internal brand workshop // Implemented online communication campaigns // Designed, executed and analyzed in depth-interviews including key findings and target group insights

// Helped to develop external and internal brand communication strategies // Prepared and supported brand workshops and focus groups // Executed trend, market and competitive analysis // Analyzed qualitative and quantitative market research International & national clients: // ERGO (Insurance Group) // Munich Re (Insurance Group) // Düsseldorf Marketing & Tourismus (Objective of Positioning Düsseldorf as a Tourist Destination) // STAWAG Stadtwerke Aachen (Public Services)

Abteilung "Marketing - Cross Application Field Management"

The two years course included trend analysis, consumer research as well the development of marketing and communication strategies with clear link to professional practice reflected in numerous projects for real contract-holders.