Carolina Blanco

• Owned sales strategy and pipeline management across LatAm and the U.S. Southeast, engaging with senior decision-makers, including VPs, Directors, and C-level executives, to identify opportunities, accelerate growth, and close strategic deals • Partnered with Account Management to develop growth strategies for existing accounts, identifying upsell opportunities and driving revenue expansion

• Supported the Americas sales team (LatAm, Canada and U.S.) with lead generation, Salesforce management, and prospecting • Coordinated client onboarding, meetings, and implementation projects • Managed client requests and sales operations to keep opportunities moving through the pipeline • Partnered with the Research team to ensure timely delivery and visibility of client content • Contributed to marketing tasks supporting business development efforts

• Reported campaign performance metrics to B2B clients across a wide range of industries, including food, education, and government sectors • Provided strategic recommendations and forecasts, maintained strong client relationships, and account growth through upselling opportunities • Oversaw 15+ monthly campaigns across multiple media channels (DSPs, social platforms, programmatic audio, Google Ads) • Managed cross-functional coordination with Operations to ensure smooth campaign execution and reporting

• Managed 20+ monthly campaigns across multiple platforms and DSPs, from setup through optimization, serving B2B clients across diverse industries. Collaborated directly with senior decision-makers, including Directors, VPs, and C-suite executives, to align campaign performance with business goals. • Presented campaign performance reports to clients, translating data into insights, forecasting outcomes, and recommending optimization strategies • Provided recommendations to Adapt Media (sister company)

• Supported Sales and Operations teams to keep proposals, timelines, and deliverables on track • Prepared proposals and presentations for prospective and existing clients • Coordinated creative materials and developed promotional presentations for internal and external audiences • Conducted research to enrich and maintain Adapt Media’s internal inventory database

• Produced marketing collateral and monthly performance reports • Managed social media channels, including content creation and community responses • Contributed to new website build and supported development of strategic plans • Maintained communication with the Los Angeles headquarters, providing translation support for books and other materials for internal stakeholders and end consumers