Carolina Wilson

Service designer and researcher for different projects for Japanese and Chinese companies. Elaboration of user and trend researches, insight generation, competitive analyses, ideation and co-creation. Strong know-how and application of design thinking throughout the whole project. Conduction of etnographic research for deeper analysis of users to provide patterns, insights and define personas.

Development of the brand identity, strategy and catalog creation. Elaboration of visual content for the brand and fabric selection.

Responsible for research, development and sourcing of Fashion Female products for Farm brand. Outsourcing in countries such as China, India, Peru and Turkey. Follow up with the supplier of the development of the products through emails and skype calls. Assistance on the negotiation of prices, samples and bulk lead time with the suppliers.

Assistant of the development team. Follow up with the designers of the products, elaboration of technical specifications to suppliers in portuguese and in english. Elaboration of technical drawing of clothes and shoes. Trend Research with the development to create concepts, define colors and create theme collections.