Caroline Gosch

End-to-end product delivery and backlog management for B2B SaaS platform, collaborating closely with engineering and design teams Create and manage User Council program to accelerate feedback loops and product discovery, resulting in improved feature adoption Leverage data tools (Heap, AppCues) to drive product decisions and increase user engagement Partner with Customer Success, Support, and Sales to align feature prioritization with customer needs and market demands

-Manage portfolio of 38 accounts (SMB to Enterprise) with €1,000-12,000 MRR, driving upsells - Redesigned customer onboarding strategy, significantly reducing time-to-value through structured approach - Established customer feedback program feeding directly into product roadmap, bridging user needs with development priorities - Created and led regular feature release webinars and customer events to boost product adoption and knowledge sharing

- Support in recruiting activities - Program reporting including the collection and analysis of performance data - Project work (e.g. development concepts, support for peer 2 peer learning) - Additional Project: Process analysis of end-to-end marketing funding process

- Mitarbeit an dem Projektwettbewerb "Gemeinsam Neues schaffen" der BASF SE - Interne und externe Kommunikationsmaßnahmen - Organisation von Veranstaltungen (Workshop, Prämierung (ca. 100 Personen) - Aktualisierung und Betreuung der BASF.com Website im Bereich "Soziales" (mit AEM) - Untrstützung bei Internationalen Aktivitäten der BASF Stiftung

- Unterstützung bei Durchführung des Projektwettbewerbs "Gemeinsam Neues schaffen" der BASF SE - Begleitung des Jury Prozesses - Mitgestaltung/Dürchführung eines Workshops - Organisation einer Prämierungsveranstaltung (ca. 100 Personen)

- Marktanalyse - Erstellung von Website und Social Media Content - Entwicklung und Implementierung einer Social Media Strategie (Instagram)

- Cultural Studies (Comparing East and West) - US-China Relations - Introduction to Korean and Southeast Asian History - Englisch for Communication - Chinese as a Second Language I & II

- Euröpäische Geschichte - Grundlagen der Betriebswirtschaftslehre