Caroline Gouy

- Major role in organizing the Sell-In rounds of new products to our field trainers: Distribution of Market Samples, Production of Sell-In Booklets and Assisting the Sell-In Conferences - Partly in charge of all monthly Makeup and Skincare promotions in major retailers all over Germany - Responsible for the Customer Service of the Premium Estée Lauder Consumers (Carat Circle)

- Weekly Sales Analysis, Creation of new Marketing campaigns, Developing PLV Material, Monthly Pharmacy Visits, End consumer analysis, Daily work with agencies, pharmacies and the sales department - Participating at several internal Marketing conferences

- Worked on the planning of gala dinners, bar parties, on-site promotional events and press conferences - Clients: Ferrari, Chanel, Cartier, L’Oréal, Mead Johnson, Chaumet, IWC Watches, Grazzia and Pernod Ricard - Budget from 500 000 € to 2 million €, number of guests from 15 (private dinners) to 2000 (corporate events)

- Calculation of the monthly budget, the global weekly sales, actualized the commission contracts - Main mission: Creating a manual of introduction for all new employees entering the financial section at IPSEN

- Courses based on Group Work in an International environment and Case Studies of multinational companies - Main courses: International Business Strategies, Global Marketing, Innovation and International Competitiveness - Thesis Subject “Open Innovation in the Pharmaceutical Industry”

- Main courses: Marketing in China, International Trade & Theory, Intercultural Communication - Additional Chinese courses (8 hours/week)

- Main courses: Economics, Marketing and Finance - Graduation to Bachelor of Business Administration: Thesis subject: “European Companies adapting to the Cosmetic Industry in China”