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Caroline Grassi

Bis 2024, Project Manager, Esprit
Düsseldorf, Deutschland

Fähigkeiten und Kenntnisse

Project Management
Project Planning
Project Controlling
IT Project Management
E-Commerce
International Project Management
Stakeholder Management
MS Office
Agile Methods
Waterfall model
SAP ERP
Salesforce
Atlassian Jira
Atlassian Confluence
Creativity
Commitment
Flexibility
Enthusiasm
Intercultural competence
Leadership
Organizational skills
Customer orientation
Fast learner
Team work
Content Production
Content Management
Digital Content Creation
Content Strategy
Executive production
CMS
Microsoft SharePoint
Microsoft 365

Werdegang

Berufserfahrung von Caroline Grassi

  • 1 Jahr, Jan. 2024 - Dez. 2024

    Project Manager

    Esprit

    Managed end-to-end complex projects of process improvements, digitalisation and e-com customer experience optimisation, with 30+ multidepartamental stakeholders and external agencies. Ensuring scope, budget and roadmap are on track and according to business requirements. Responsible for communication plan, risk management, project reports, campaign's performance reports and documentation. Implemented SharePoint website - central hub of B2B Operations informations/processes.

  • 1 Jahr und 4 Monate, Sep. 2022 - Dez. 2023

    Senior Content Producer

    Esprit

    . Managed numerous projects of content production within timeline, resources and budget. . Managed relationship and expectations of multi departamental stakeholders. Led cross-functional team. . Conceptualized weekly team workshop for processes optimization and skills development.

  • 1 Jahr und 3 Monate, Juli 2021 - Sep. 2022

    Creative Lead

    Salsa Jeans

    . Led task management and KPIs of the creative team in photo studio. Responsible for defining strategies, briefings and guidelines. . Managed internal stakeholders and international agencies ensuring alignment with brand strategy and business requirements. . Managed content production projects for marketing omnichannel campaigns, newsletters, organic and paid media. . Led on boarding trainings. . Implemented internal process improvements. Drove increase of 25% of annual content production for e-commerce.

  • 3 Jahre und 4 Monate, Apr. 2018 - Juli 2021

    Founder

    Riviera Swimwear

    . Responsible for project plan, case study and product strategy (budget, markup and product target). . Managed marketing strategy (organic & paid media) and relationship with influencers. . Product Owner of e-commerce - requirements, roadmap, timeline, budget, user experience / UX/UI. Managed e-commerce implementation (Wordpress/html). . Content Managment (CMS), product listing management and website editing. . Responsible for performance analysis (traffic and conversion rate - Google analytics).

  • 3 Jahre, Juli 2018 - Juni 2021

    Content Producer

    Salsa Jeans

    .Managed content production for mkt campaigns and e-com (3 per week) - within timeline, scope, budget and supplier's negotiation. Cross-functional teams of 12 people. Internal and external agencies. . Managed model’s casting with international agencies (schedule and budget). . Owned Digital Visual Merchandising process implementation. Responsible for roadmap, workflow and resources management. As for content strategy, ensuring it is aligned with brand and product requirements, as with business objective.

  • 1 Jahr und 9 Monate, Aug. 2015 - Apr. 2017

    Image Specialist

    Farfetch

    . Responsible for content management and content quality control. . Responsible for leading change management within quality of content, being the bridge between global and local teams. . Implemented monthly reports with data analysis and creative solutions. Decreased re-work rate by 22%. . Point of contact for content management with Brazilian B2B partners.

  • 9 Monate, Aug. 2014 - Apr. 2015

    Senior E-commerce Specialist

    OQVestir

    . Product content management (CMS) and product listing management in e-commerce. . Oversaw e-commerce production, progress and timeline. . Managed stakeholders relationship (customer service, marketing, logistics and IT). . Collaborated in customer experience’s project implementation: Personal stylist live chat.

  • 1 Jahr und 1 Monat, Aug. 2013 - Aug. 2014

    Junior E-commerce Specialist

    OQVestir

    . Responsible for product content management (CMS) and product listing management for e-commerce - SKUs, product pricing, copy writing, images, inventory and sales campaign uploading.

  • 4 Monate, Apr. 2013 - Juli 2013

    E-commerce Intern

    OQVestir

    Responsible for product copy writing and product cross-selling strategy.

Ausbildung von Caroline Grassi

  • 1 Jahr, Feb. 2023 - Jan. 2024

    MBA in Project Management

    Anhanguera University

  • 2 Jahre und 9 Monate, Sep. 2016 - Mai 2019

    Master in Communication Design of Fashion

    University of Minho

  • 4 Jahre und 6 Monate, Jan. 2011 - Juni 2015

    Bachelor's in Fashion Design

    Fine Arts University of São Paulo

Sprachen

  • Portugiesisch

    Muttersprache

  • Englisch

    Fließend

  • Spanisch

    Gut

  • Deutsch

    Grundlagen

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