Caroline Grassi

Developed and executed e-commerce campaigns for product launches and existing categories, from creative concept and promotional strategy to channel mix and audience targeting. Collaborated with Product, Commercial, CRM, and Brand teams to ensure consistent messaging and campaign execution across all touchpoints. Built data-driven growth strategies per category, achieving 20% revenue growth. Presented KPI reports to senior stakeholders, and recommendations to improve engagement and conversion.

Managed end-to-end complex projects of process improvements, digitalisation and e-com customer experience optimisation, with 30+ multidepartamental stakeholders and external agencies. Ensuring scope, budget and roadmap are on track and according to business requirements. Responsible for communication plan, risk management, project reports, campaign's performance reports and documentation. Implemented SharePoint website - central hub of B2B Operations informations/processes.

. Managed numerous projects of content production within timeline, resources and budget. . Managed relationship and expectations of multi departamental stakeholders. Led cross-functional team. . Conceptualized weekly team workshop for processes optimization and skills development.

Partnered with Marketing and Brand teams to define monthly global campaign strategies. Led creative teams end-to-end, from briefing and timeline management to execution of brand and e-commerce content across all campaign touchpoints. Monitored KPIs to drive continuous improvement in conversion and brand engagement, streamlining workflows and achieving a 25% increase in production efficiency. Trained and onboarded external teams on brand strategy and creative processes.

Built and launched a swimwear brand from scratch - leading full product development cycle and go-to-market strategy. Developed and executed brand and marketing strategies across digital and physical channels, leveraging consumer insights and market trends to drive brand growth. Grew Instagram community from 0 to 1,500 followers through organic content strategy, paid media campaigns and influencer partnerships (UCG). Managed full P&L, budget allocation, and external freelancers.

.Managed content production for mkt campaigns and e-com (3 per week) - within timeline, scope, budget and supplier's negotiation. Cross-functional teams of 12 people. Internal and external agencies. . Managed model’s casting with international agencies (schedule and budget). . Owned Digital Visual Merchandising process implementation. Responsible for roadmap, workflow and resources management. As for content strategy, ensuring it is aligned with brand and product requirements, as with business objective.

. Responsible for content management and content quality control. . Responsible for leading change management within quality of content, being the bridge between global and local teams. . Implemented monthly reports with data analysis and creative solutions. Decreased re-work rate by 22%. . Point of contact for content management with Brazilian B2B partners.

. Product content management (CMS) and product listing management in e-commerce. . Oversaw e-commerce production, progress and timeline. . Managed stakeholders relationship (customer service, marketing, logistics and IT). . Collaborated in customer experience’s project implementation: Personal stylist live chat.

. Responsible for product content management (CMS) and product listing management for e-commerce - SKUs, product pricing, copy writing, images, inventory and sales campaign uploading.

Responsible for product copy writing and product cross-selling strategy.