Caroline Grassi

Plan and implement marketing campaigns for product launches (GTM), ensuring alignment with business goals and target audience needs. Work closely with product, sales, design, and brand teams to coordinate campaign execution, across departments. Monitor KPIs, develop reports and present performance to stakeholders. Suggest adjustments to improve reach, engagement, and conversion rates.

Managed end-to-end complex projects of process improvements, digitalisation and e-com customer experience optimisation, with 30+ multidepartamental stakeholders and external agencies. Ensuring scope, budget and roadmap are on track and according to business requirements. Responsible for communication plan, risk management, project reports, campaign's performance reports and documentation. Implemented SharePoint website - central hub of B2B Operations informations/processes.

. Managed numerous projects of content production within timeline, resources and budget. . Managed relationship and expectations of multi departamental stakeholders. Led cross-functional team. . Conceptualized weekly team workshop for processes optimization and skills development.

. Led task management and KPIs of the creative team in photo studio. Responsible for defining strategies, briefings and guidelines. . Managed internal stakeholders and international agencies ensuring alignment with brand strategy and business requirements. . Managed content production projects for marketing omnichannel campaigns, newsletters, organic and paid media. . Led on boarding trainings. . Implemented internal process improvements. Drove increase of 25% of annual content production for e-commerce.

. Responsible for project plan, case study and product strategy (budget, markup and product target). . Managed marketing strategy (organic & paid media) and relationship with influencers. . Product Owner of e-commerce - requirements, roadmap, timeline, budget, user experience / UX/UI. Managed e-commerce implementation (Wordpress/html). . Content Managment (CMS), product listing management and website editing. . Responsible for performance analysis (traffic and conversion rate - Google analytics).

.Managed content production for mkt campaigns and e-com (3 per week) - within timeline, scope, budget and supplier's negotiation. Cross-functional teams of 12 people. Internal and external agencies. . Managed model’s casting with international agencies (schedule and budget). . Owned Digital Visual Merchandising process implementation. Responsible for roadmap, workflow and resources management. As for content strategy, ensuring it is aligned with brand and product requirements, as with business objective.

. Responsible for content management and content quality control. . Responsible for leading change management within quality of content, being the bridge between global and local teams. . Implemented monthly reports with data analysis and creative solutions. Decreased re-work rate by 22%. . Point of contact for content management with Brazilian B2B partners.

. Product content management (CMS) and product listing management in e-commerce. . Oversaw e-commerce production, progress and timeline. . Managed stakeholders relationship (customer service, marketing, logistics and IT). . Collaborated in customer experience’s project implementation: Personal stylist live chat.

. Responsible for product content management (CMS) and product listing management for e-commerce - SKUs, product pricing, copy writing, images, inventory and sales campaign uploading.

Responsible for product copy writing and product cross-selling strategy.