Carrie Baker

Identify/monitor key marketing and communication performance metrics of both brands. Develop all domestic /international marketing plans and strategies. Build/ maintain relationships with 130+ franchisees, deliver new marketing concepts. Present at annual and regional franchise meetings and deliver all communications to franchise network. Develop all marketing collateral: website, videos, social media and other digital and print materials. Work with the sales team on managing and attracting new leads.

Created/executed national marketing plans and strategies. Advertise the Adecco brand, webinars, events and press releases. Developed/lead advertisements, content and collateral materials for Adecco RPO website. Coordinated with creative team or ad/marketing agencies for concept and creative development. Traveled to Adecco tradeshows, conferences and to other out-of-state facilities to coordinate with other departments in relation to marketing events and branding.

Managed all marketing plans, website, and production of all marketing material such as event brochure mailings, newsletters, posters, flyers, web, and e-mail advertising. Collaborated with faculty and vendors to plan and manage seminars, conferences and workshops. Budgeted and maintained multiple accounts totaling to more than $500,000 in funding. Facilitate all accounting related activities such as payments to vendors, suppliers, journal entries, creating and managing new research accounts, etc.

Assist in the management of the marketing/communications segments of special Pfizer projects. Supported HR with scheduling interviews, orientation and training.Managed all marketing initiatives for Pfizer Salvation Army Fund, and Pfizer Healthy Directions and Board member of Pfizer Administrative Core Team Council.