Catherine Trotin

I am in charge of developing the activities and brand awareness of the company mainly in European countries. I study the global fashion and footwear trends in order to help creating our future shoes collections that will allie style, comfort and high quality raw materials. I am implementing a local and global marketing strategy with work on Internet, work with fashion bloggers and CSR. I am working on my own blog in which I will tell about my discovery and apprehension of the fashion industry.

I was in charge of implementing the communication and marketing strategy of the 2 offices of the company in Russia according to the Group Communication and Marketing rules and the local development strategy.

I was in charge of creating the communication function of the company in Russia according to its needs and the Group communication and marketing rules.

- International business - Central and Eastern European countries - CIS countries - English and Russian