Cathy Suigo

- Planned and executed the 360-degrees marketing strategy for the French market - Planned and negotiated digital campaigns to cover all touch-points and to reach our sales target: Google Shopping, SEA, Displays Ads, YouTube Trueview, Criteo - Key coordinator between internal and external stakeholder: sales, agencies, PR, product managers, customers (Boulanger, Carrefour, Leclerc, Auchan) - Managed, planned and optimised the annual marketing budget (> 3M€) - Achieved: +18% of digital visibility vs PY

- Analysis of GfK distributors panels on LG France TV performances with reports to Europe and South Korea top management - Weekly sell-out analysis - Presentation of new products for launch to retailers and PR (product ranges, new technology features, functions etc.) - Competitors analysis : activity, price, promotions - Annual launch : product sheet update, events planning - Coordination between LG and retailers : Boulanger (Saturn), Fnac-Darty, BUT, E.Leclerc, Carrefour, Auchan...

- Development of products and services main catalog - Creation of digital content - Development of marketing brochures for events

- Market trend analysis and follow-up of product, category and brand performances (GfK panels) - Development of POS materials for in-store brand exposure : brochures, displays, product sheets, packaging, merchandising… - Support in promotion development with the sales team - Digital renovation of brands websites

- Community management and content creation (editing, articles) - Set up of the communication strategy - Keywords analysis (AdWords) and SEO optimisation

Courses : Developing and managing your own business, Social Media marketing, Professional workplace skills, Advertising

Master's Promotion Major Honor (2nd out of 500 students) Courses : Project management, marketing strategy, market analysis, operational marketing, web marketing & CRM, wholesale retail, brand management etc.