Cecilia Sandrucci

 Management of the Publisher Area and media buying activity.  Reporting directly to the headquarter at New York, I manage deals with the main publishers and ad networks in Italy in coordination with Italian offices.  I’m in charge of the marketing activity of the Area.

 Management of the main Italian publishers and development of the publisher network  Communication projects, advertising and sales strategies in collaboration with the national and international teams (sales area, account management, campaigns area, and technical area).  Support the top publishers to optimize the results of their AD placements, negotiating pricings and studying new solutions focused on the internet market needs

 Development of the publisher network of the start-up ad network in order to build target channels to deliver ADV campaign and communication projects.  Development of the portal Leonardo.it  Management of special projects for the clients to support the sales area to organize initiatives as mini-web sites, co-branded pages matched with offline events or game contests and win prizes.  Analysis of the traffic and audience by the use of the main Internet media research measurement tools

 Management of national and international advertising campaigns on TV, radio, press, specialized press and Internet  Project management supervisor  Development of communication strategies, media advertisement planning and competitor analysis  Clients: Fujifilm, Zuritel Insurances, Ferretti Yachts, Radio RTL 102.5, Avon Celli Cashmere.

 Planning of marketing and communication strategies  Development of online advertising campaigns  Management of business relations with clients