Celina Bachinger

Desk & Field Research (national & international) Market Research (analysis & identification of insights) Mitzuständig für Brand Architecture und Brand Positioning Framing User & Consumer Research Anwendung verschiedener Research Methoden (contextual inquiries, interviews, empathy maps, mystery shopping) Strategische Analyse bis zur Unterstützung bei operativen Umsetzungen von Design Prozessen

Aufgabenspektrum: Multimedia, Videobearbeitung, Social Media Content, Messebegleitung, grafische Gestaltung von Printdesign Zuständig für grafische Gestaltung für externe und interne Kommunikation Mitgestaltung von Eventplanung Teil von Messeauftritten Mitzuständig für Social Media und Website Content

The master studies focuses with the entire process of product development, from the problem identification process to the product launch. The program deepens the areas of circular rconomy, social design, usability & user experience, communication skills, product management and leadership expertise. Currently I am working on my masterthesis, which deals with the topic of the pleasure gap and how it can be narrowed with the help of design.

Besides the focus of sustainable industrial design and gaining skills in the field of visualizing ideas (renderings, 3D programms) , the focus in my bachelor's degree has been on empirical market research, product and service management, project management, consumer behavior, storytelling and defining brand strategies. Graduation with distinction.