Celine Bertuzzi

• Define local marketing and communication strategy by product, channel and customer in line with global company objectives to achieve long term profitable business growth • Manage BTL and ATL budgets • Monitor KPIs of the German market • Manage the marketing team

• Manage in collaboration with the markets, West Europe product range of all Freestanding product categories: home care and food treatment • Coordinate product and communication activities across the area • Define business opportunities based on market analysis • Support the definition of new product marketing strategy across the West Europe countries • Monitor KPIs of the FS categories in West Europe marketing organizations

• Creation of the European POS material • Coordination of the launch package activities • Management of the BTL budget • Participation to the brand positioning and strategy

21 months in 3 different locations, departments - 1st assignment: Stuttgart, Built-in Retail Marketing Trainee - 2nd assignment: Cassinetta, Italy, Global Direct Procurement, Commodity Analyst - 3rd assignment: Comerio, Italy, EMEA Brand Marketing, Product Communication Specialist

Marketing

Marketing