Cesare Ivano Poletti

From January 2007 Executive Director Division Construction – Region South and member of Regional Executive Board: Definition of commercial policy of the product ranger, definition of marketing plans and of medium and long term investments. Taking part in international work teams for the implementation of new products. Search and selection of personnel, management of key customers, organization of after-sales service. At present I’m also in charge of the opening of the South-American markets.

Definition of the product range, choose of the display lay-out, deal with suppliers and look for new supplying channels , choose of the promotions and marketing policy and there organization, taking part in international work groups to choose development strategies for private label . I had the total responsibility of the product range, starting from the definition of the offers, to the management of the marketing activities and the releated budget. The group Leroy Merlin S.p.a. built up a total tu

Budget drawing up, organization of the sales team, management of directional customers. The area of my competence has reached a total turnover of more than SFR 4 millions, built up by 3 agents. I had to relate directly to the owner of the above mentioned company.

Budget drawing up, organization of the sales team, stock management, management of directional customers , search and selection of personnel. The position covered by me, included also the total responsibility of the economic result of the branch, which has been increased from a turnover of Lira 500 million to Lira 4,5 milliards. The sales team was composed by 3 direct vendors, 2 agents, 2 warehouse-keepers and 3 back-office employees. The person I had to report to, was the Commercial Director of the gr