Chandana Pitta
Skills
Timeline
Professional experience for Chandana Pitta
- Current 2 years and 3 months, since Aug 2024
Fractional CMO, Marketing Consultant
Consultant
I specialise in creating performance-driven strategies that unlock growth.
- 1 year and 2 months, Jun 2023 - Jul 2024
Head of Marketing
Parablu Inc
Built and led a high-performing marketing team, overseeing hiring, training, and performance management. Achieved a 200% increase in qualified MQLs and improved MQL-to-SQL conversion rates by 60% through targeted campaigns. Managed multi-market marketing budgets (US, UAE, India), delivering data-driven ROI analyses and optimizing resource allocation. Spearheaded a website redesign project, resulting in a 45% boost in visitor traffic.
Developed and implemented content and performance marketing strategies across US, UK, Europe, Thailand, and India. Oversaw a $20,000/month PPC budget, optimizing campaigns across Google Ads, social media, and display networks to drive a 30% revenue increase (~$6M). Boosted social media engagement by 72% and grew follower count from 25 to 3,000 in the first 6 months. Launched global promotional campaigns, managing sales enablement for four new websites, four products, and two services.
Educational background for Chandana Pitta
- 5 years and 5 months, Aug 2009 - Dec 2014
Mass Communication and Media Management
Birla Institute of Technology and Science
Languages
English
C1 (Fluent)
Spanish
A1-A2 (Basic)
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