Chandraketu Tripathi

Responsible for growth strategy and marketing for EMEA markets for new products ,targeting key markets for B2B, Brand perception, consumer & shopper dynamics, marketplace performance, and macro Socio-economic trends. Brand insights with product based research & strategy, Growth on new orders from key B2B, B2C Customers across key EMEA markets, Brand and sales focus, creating new business enquiries and sales.

Had been responsible for developing analytic & intelligence infrastructure (reports, tools, and training programs) for brand marketing and cross functional partners.

Spearheading initiatives towards managing & implementing all ATL & BTL Products communications strategy for the entire Mobility product range, VOICE, VAS & Institutional products (ICT industry and Mobile Data analysis). Managed the development of business strategies, including marketing strategies, competitor analysis and research to support corporate operations.

TV/AV & HA Segment-Created, executed and oversaw the strategic marketing efforts for Samsung India Electronics, RHQ - SW Asia. Led NPD projects, marketing strategy and regional campaigns for developing markets Managed retail and telecom partners at the country level to drive sales and retail marketing synergies. Planned & executed business strategies to steer the business towards higher profitability, optimizing marketing investment ROI

Spearheading the Enterprise Product & Marketing Operations for the assigned region Brand planning, Budgeting, Market research, new product & Talk plans launch, Brand communication, Brand merchandising, Media planning, Event management, Dealing with the advertising, events, promotions & PR agencies.CFT engagements with product testing and enhancing new ways of creating new rollout, competitors analysis and counter strategies to overcome competitive products.

Spearheading Brand Activations, Below the Line and Experiential Marketing Needs of Brands, Executing ATL and BTL initiatives (UNICEF, PSI, NACO, BAYER, AND BUNGEE), Administering Releases Press Ad, Radio, City Communications, OOH, PR and Web. Creating a new org structure and vision to focus on growing Clients retailer business Building stronger connections between Planning & sales team to drive from insight to actions

Looking after customer centric banking operations to ensure client satisfaction and achieving continuous business as per delivery & service quality norms. Ensuring smooth operations of merchant’s payment activity for Visa, MasterCard, Diners, Rupay card Debit & Credit Card transaction through banks EDC POS Machine & Payment Gateway Service, promoting banc assurance products along with Banks assets servicing.

Handled the revenue planning for the circle every month. Designing & developing strategies / plans for achieving revenue targets, Product launches and key channel engagement marketing and sales drives.

Trans-media Storytelling-Impact on Share of Wallet (Toys) (DIY, Cognitive/dev skills STEAM, Minimadness)

IT Programming,security,C/C++,JAVA,Python,VB,Hadoop

Leadership marketing

Journalism and Mass Media

Marketing and Finance