Chantal Fernandes Ferreira

• Leadership responsibility (3 people) • Lead and evaluate Brand Marketing strategy & activations on a European level for license brands • Develop and execute strategic marketing plans for key accounts and the own retail channel • Financial Oversight and collaborations with internal and external stakeholders

• Leadership responsibility (3 people) • Lead and evaluate Brand Marketing strategy & activations on a European level for license brands • Develop and execute strategic marketing plans for key accounts and the own retail channel • Financial Oversight and collaborations with internal and external stakeholders

• Sportstyle category lead • Coordinate marketing campaigns in collaboration with Brand Activation, PR teams and global marketing teams • Develop, coordinate, and execute strategic and operational marketing and account plans for both digital and physical point-of-sale channels • Monitor and control marketing campaigns with key accounts • Financial Oversight

• Leadership responsibility (5 people) • Coordinate visibility and representation in the German market (Retail & Wholesale) including window displays and in-store visuals • Plan, execute, and control events and activations with key and field accounts • Plan, execute, and control events and activations within retail stores • Manage and control budgets

• Drive sales in the fashion industry, focusing on online accounts • Support existing customers like Modomoto Shop, Outfittery, or Stylefile • Prepare, implement, and follow up on order appointments • Coordinate with customer service regarding orders, returns, and other related matters

Unterstützung im Tagesgeschäft eines Produktmanagers; Recherche für Masterthesis zum Thema "Nachhaltigkeitsaspekte in der Kommunikation von Leistungsmarken"

Ich habe während des Festivaltags am 1. August 2009 dem Produktionsbüro assistiert.