Charity Wachira

Designed user-centered experiences for a social impact crowdfunding platform. Led discovery interviews to uncover pain points and guide the product roadmap. Created consistent branding, logos, and marketing materials. Designed accessible mobile and web UI with a focus on usability. Supported user onboarding and ran usability tests to improve adoption. Skills: UX Research, UI Design, Branding, Usability Testing, Prototyping

Designed user-friendly digital experiences for SME products at Onafriq. Revamped the KYB onboarding process, boosting account approvals, improving security, and reducing fraud. Turned user insights from Fullstory and customer feedback into wireframes and prototypes. Helped rebrand from MFS Africa to Onafriq and built a new design system. Worked closely with cross-functional teams and co-created marketing assets. Skills: UX/UI Design, Prototyping, Research, Branding, Web Interfaces.

Improved UX through user research and usability testing for influencers and social media managers. Streamlined B2B and B2C workflows with intuitive design solutions. Built and tested interactive prototypes, leading to better task completion and fewer errors. Created a design system and marketing assets. Collaborated with PMs, developers, and stakeholders for smooth execution and successful launches.