Charlotte Guerin

In a team of 3, a budget of $250 was given to us by Google to create and run an online marketing campaign using Google Adwords for a local business. - Google Analytics reports - Google AdWords certification (incoming summer 2017)

Content writing (44 SEO texts written) Link building (24 links, 151 webmasters contacted, 57% successful negotiations) SEM optimisations on Google AdWords campaigns Keyword Research on Keyword Planner

Team Management | Prospecting | Cold Calling | Sales negotiations | Budget Management Managed a team of 10 members Growth of 120% in lead generation (sales targets) Raised sponsorships with local SMEs (West Midlands) Ran workshops on prospecting, cold-calling and pitching for the team

Marketing Twitter/Facebook analytics tracking Helped on building the new marketing plan Created internal brochures to help the Sales team In charge of a trade show's entire process (raised sponsorships, negotiated fees, logistics, giveaways ordering, pre and post-event communication, marketing email campaigns, lead analysis and ROI measurement) Business Development EMEA/APAC Sales targets generation of 285 new leads In charge of running 4 email campaigns Assisted the team on tradeshows

Online Marketing Cities & Sustainability Branding Retail management