Chauncey Zalkin

founder since 1999, collect and curate information on world's female thought leaders and creators. base for consulting, public speaking, and insights work

Develop lifestyle brand concept with seasoned Asian film industry executive and entrepreneur, infancy stages through development. Visit Kyoto and Tokyo, research and contextualized Japanese history, cultural significance in western culture, from Japonisme to Manga. Created proprietary in-depth study of target. Led research and conceptual direction of western opportunity. Created brand strategy for a yet-to-be-named Japanese lifestyle and fashion brand debuting in Europe and the U.S. next year

Fresh Insights from Ancient Japan 09, French Luxury 08; BrandChannel; The Design Moment,(Salone del Mobil Milano) 10.07 Terrace; African-American fashion designers 05 JC Report; Street Observations 03 MTV News; Female Creativity across the US, (x2),Trace Magazine; Hip Hop Nostalgia 8.03, The Source; Innovative Design 12.02 Complex; Fashion News (x6), Honey Magazine 01; Dot Com Millionaires, New York Post; Netsetgoods.com; Seventeen; NYStyle.com; Fashion Wire Daily; Inside Fashion Asia; Lookonline

took a break to work on creative writing project. also began new blog listed above.

Led research and strategy on following accounts: Perry Ellis, Madison Square Garden network, McGraw Hill Publishing, CITY Magazine, Louisiana Pacific. Research and analysis included recruitment, intercepts, roundtable discussions in Los Angeles, NY, Chicago and Miami with 25-35 year olds; African-American, white, and Latino males for liquor brand - Los Angeles and NY; for the building industry, created strategic platform with interviews in Nashville, Denver, and Houston. Repositioned brand for CITY mag.

On-the-street Insights & Implications Conducted videography of young women ages 18-24, exploring attitudes and behaviors pertaining to strategy for new business pitch. Tapped into global street team of women for deep dive on strategic hypothesis garnering key insights and implications for presentation. Deliverable: video and topline report on attitudes and perspectives.

Analyzed male fragrance marketplace and created positioning for launch of new fragrance.

Led brand strategy and cultural insights/implications for clients Gap, Victoria’s Secret PINK, Ty (Beanie Babies), Gateway, truth anti-tobacco. Resident cultural and fashion trend resource for agency, sourcing trends for Burger King’s ‘fashion’ print campaign and creating agencies first in-house trend book. Initiated and completed major ethnography/journal project on teen use of media and technology for Truth. Balanced qualitative bent with recruitment and analysis of third-party quant

Created marketplace analysis in hair care category l; Brought in to produce concept and story boards to present to media drugstore client; Created comparative analysis for online banking, Investigated and reported online communities and consequent emerging markets, Devised and executed content categories to link with core site function, creating a strong voice for these sites to enhance brand; Wrote trend update to 18,000 subscribers ...