Cheryl Lau

- First marketing hire in region focused on increasing sales pipeline. - Strengthened brand presence in the region via events, partnership, content. - Aligned and tailored digital and content marketing programs to local target audience. - Created integrated campaigns via collaboration with sales, partnerships, customer success. - Executed marketing plans through targeted regional and account-focused marketing efforts.

- Spearheaded regional business initiatives in collaboration with senior leadership and global partners. - Pioneered marketing best practices, leading to the establishment of an Asia-based center of excellence. - Orchestrated a diverse calendar of events and communications across the Asia Pacific region. - Collaborated as a key member of the global marketing team, working with international experts and teams.

- Organized Asia's largest HR Summit Conference, managing 800 to 4,000 professionals and industry-recognized HRM Awards. - Secured speaking engagements with renowned global management speakers and local practitioners from top organizations, overseeing 100+ vendors and solution providers. - Spearheaded the development and launch of social media marketing and a mobile application, resulting in strategic partnerships that expanded service offerings to clients.

Gradate Certificate