Cheryl Lau
Bis 2023, Marketing Manager, ChannelEngine
Singapore, Singapur
Über mich
I am a marketing professional with a passion for driving business growth and impact through strategic and creative initiatives. With a Graduate Certificate in Communications Management from Singapore Management University and a Bachelor's degree in Management from University of London, I have developed a strong foundation in marketing communications, CRM software, and B2B marketing strategy. I thrive in fast-paced and collaborative environments, where I can partner with CxOs, experts, and international teams in global organizations. I also enjoy learning new skills and exploring new domains, such as ecommerce, leadership development, and media. I am a member of APAC Marketers, FINITE, Exit5 community, where I feed my interest in making marketing impactful and meaningful. I am always open to new challenges and opportunities to grow as a marketer and a leader.
Werdegang
Berufserfahrung von Cheryl Lau
- First marketing hire in region focused on increasing sales pipeline. - Strengthened brand presence in the region via events, partnership, content. - Aligned and tailored digital and content marketing programs to local target audience. - Created integrated campaigns via collaboration with sales, partnerships, customer success. - Executed marketing plans through targeted regional and account-focused marketing efforts.
- Spearheaded regional business initiatives in collaboration with senior leadership and global partners. - Pioneered marketing best practices, leading to the establishment of an Asia-based center of excellence. - Orchestrated a diverse calendar of events and communications across the Asia Pacific region. - Collaborated as a key member of the global marketing team, working with international experts and teams.
3 Jahre und 9 Monate, Aug. 2014 - Apr. 2018
Senior Events & Marketing Executive
HRM Asia
- Organized Asia's largest HR Summit Conference, managing 800 to 4,000 professionals and industry-recognized HRM Awards. - Secured speaking engagements with renowned global management speakers and local practitioners from top organizations, overseeing 100+ vendors and solution providers. - Spearheaded the development and launch of social media marketing and a mobile application, resulting in strategic partnerships that expanded service offerings to clients.
Ausbildung von Cheryl Lau
1 Jahr, Jan. 2018 - Dez. 2018
Communications Management
Singapore Management University
Gradate Certificate
3 Jahre, Jan. 2012 - Dez. 2014
Business Management, Organization Management
University of London
Sprachen
Englisch
Muttersprache
Chinesisch
Fließend