Cheryl Wojcik

Managed a 14-state territory in a channel and field marketing capacity playing a significant role in revenue earned totaling $34.8 million. Strategically aligned with over 30 key business partners within the Motorola PartnerSelect program to create demand generation activities and marketing campaigns. Operated within annual Market Development Funds of $250,000 to build pipeline and create brand awareness.

Implemented and executed effective solutions-driven marketing and sales outreach programs for this business-to-business global leader in security intelligence solutions for enterprise and government markets. Colaborated with a 25-person sales team to integrate marketing, lead handoff and tracking to maximize conversions of leads to revenue.

Developed strategic and tactical marketing plans for software, hardware and e-commerce companies aimed at increasing awareness, generating leads, sales revenue and achieving business objectives.

Managed all aspects of marketing research projects selecting the appropriate research methodology and supporting techniques to meet a defined business objective for clients including Nextel/Sprint, Qwest Communications and other Colorado businesses.

Marketing and Management