Chiara Ferraro

Creation and management of PPC campaigns (Google AdWords and Bing Ads) for the development of foreign markets (Netherlands, France, Belgium, Italy and United States); Analysis and presentation of the campaigns KPIs; Optimization of landing pages, setting of A/B tests with Google Analytics; Support on the strategy for the development of new segments and markets.

Analyzing the company's KPIs and developing market researches for the identification of the recommended future objectives and strategies; Scouting new prospect clients, establishing and developing client relationships; Organizing and participating to national and international exhibitions, workshops and meetings; Creating content for newsletters, presentations and other promotional materials; Supporting the product management for specific markets (USA and Asia).

Analyzing and presenting the Company's KPIs; Implementing the company’s SEO strategy, creating content for the company’s blog, managing the company’s Twitter and Facebook accounts; Managing the company's Google AdWords campaigns; Supporting the planning and implementation of newsletter campaigns.

Development of marketing researches concerning the company’s markets of interest, preparation of presentations to show the acquired information to the managers. Organization and monitoring of the new interns’ work.