Chiara Polacchini

Marketing, Sales and Management of an event location in Berlin. Organization of B2B and B2C events, workshops, conferences and parties. Team management.

Mein Fokus: Marketing Budgeting, Native Advertising, RTB Display Advertising, Team Management, Performance Tracking and Reporting. FragRobin ist eine Online-Plattform, die Verbraucher in elementaren Fragen des Arbeits-, Miet-, Familien- und Verbraucherrechts aufklärt, über Ansprüche informiert und bei der Suche nach dem passenden Fachanwalt unterstützt.

I joined the company as BUSINESS DEVELOPMENT MANAGER (May 2015 - Aug 2016), contributing to the growth of Remintrex performance-based services. I quickly received more responsibilities and was promoted to SENIOR PRODUCT MANAGER (Aug 2016 - today) playing a key role in the company and its development. My Key Responsibilities: • New product development • Tech integration • Pricing strategy • Partnership development (international) • International business expansion and sales • Project management

• Affiliate Marketing: reference person for all affiliate business partners, development of new widgets, banners and white label integrations • Web Analysis: weekly and monthly reports of affiliate traffic, sales, commissions and costs • Coordination with other marketing channels within the LeGuide Group

Offline Marketing: creation of printed material, preparation for international conferences Online Marketing: social media management, online advertising, newsletter Team management Project Management: organization and promotion of training courses for professionals Event organization Customer support Website design and content development

Marketing research Planning and implementation of a market segmentation project involving Souther Europe Design and implementation of a direct B2B marketing campaign in South America Social Media Marketing: Facebook Ads campaigns in Eastern Europe, blogging User research: identification of behavioural patterns on social media Search Engine Marketing: AdWords project for the Italian market Account Management for Italy and Spain Design of a customer satisfaction survey

Research and analysis of the positioning of a Italian-German magazine Development of a new pricing strategy Online marketing consulting

International Marketing, Internet Marketing, Strategic Marketing, Consumer and Corporate Buying Behavior, Marketing Projects, Project Management.

International business, business management, organizational communication, English

Parks, Recreationa and Tourism

Marketing and Business. Languages: English and French.

International marketing, Spanish

Marketing and Business. Languages: English, French, Spanish.