Chiraches Marian

Brands: Winterfresh; Airwaves and Juicy Fruit - Develop a deep understanding of consumer & shopper behavior & competitive environment & their implications on the Brand; - Develop Brand strategy and implement the Brand plan to ensure that value/volume, market share targets & profit are achieved, within the allocated budget; - Optimize the Brand Portfolio as part of business planning process in line with Category dynamics and company strategy; - Manage different agencies and people from 5 countries to d

Brands: Heineken and Gosser(2007-2008); Golden Brau (2004-2007) - Develop and implement Brand Positioning, Brand Communication and Brand Activations Platforms for Golden Brau and Bucegi; - Develop and produce TV commercials – more that 12 spots for Bucegi and Golden Brau brands; - Manage Innovations; - Develop impactful consumer promotion every year – Golden Brau promo from 2006 “To whom would you give 3 cars?” won silver Effie Award for most efficient campaign; - Responsible for media planning and sp

Project Diploma – Strategic Brand Positioning

Project Diploma - Internal Communication; admitted in the top 5% of the students; scholarship during all 4 years of study; winner of “Scientific Communication Session” 1999 and 2000;