Chris Howd

Determined the strategic vision of product lines and branding opportunities. Managed the development and marketing for 750 projects annually. Managed content and design of print, web based and social medias. Handled the acquisition of Alloy USA, Precision Gear and Reider Racing brands. Met with vendors, customers, agencies, and publication editors to promote growth. Coordinated sales, engineering, purchasing and marketing efforts for seamless product launch.

Managed advertising and marketing campaigns for print and online publications. Increased sales and customer inquires through web based and social media. Established company sales goals and determined budget. Developed and maintained content of website, online store and catalog. Handled product development, set inventory levels and automatic reorder points. Determined trade show schedule, promotions, advertising and product displays.

Prepared new product releases and sales communications. Created and implemented a new part numbering system that increased productivity. Wrote product descriptions, ad copy and up-sell for more than 6,000 products. Managed customer service and sales team. Edited and proofed the content of all sales and marketing material. Reviewed sales orders and processed wholesale account applications.

Mentored and monitored the performance of sales and warehouse personnel. Met with vendors, customers, agencies, and publication editors to promote growth. Determined trade show schedule, promotions, product displays and advertising. Supervised the daily operation of 55,000 sq. ft. distribution facility. Prepared financial reports and handled bank deposits. Designed point of sale merchandising displays and marketing material. Oversaw collection of rare automobiles and vintage memorabilia. Directed and active