Christa Liu

Responsibilities and Achievements: • Developed and implemented corporate strategy in close collaboration with the CEO and other senior management team and provided them with a unified and in-depth market outlook. • Proven track record of making, optimizing and coordinating business strategy for Chinese market. • Governmental affairs development with central and local authorities. • Established sales channels to cover the whole of China, Hong Kong, Macau and Taiwan.

Bridge between China and Denmark to establish and maintain the key external stakeholders in China and create business opportunities for Danish health care companies. Organising high-end public and governmental affairs events. Business strategy and market-access consulting. Successfully established from scratch an in-depth network and strong business relationships. Chinese policy investigation and observation.

In charge of governmental projects with Siemens Global Team, controlled the project profit and loss, and managed the business flow to success. Monthly closing: profit & loss calculation using SAP for technical sales team, financial controlling and forecasts. Customer services and daily on-call business with hospitals in four different provinces in China. Management of dealer business of Siemens in North China, including order and contract negotiation.

Signed the first sales order with Siemens (China) for its centralized printing center. This is the first and the biggest order since Canon established its direct sales team. Smooth and effective cooperating with Canon GMA (Global Major Account) team for global bidding and support them with bidding documents for China. Maintained very good customer relationships. Customer were mainly global 500top MNCs. Signed important customers for Canon: CSG Systems, Tyco, NCR, Nine West, Novartis etc.

Sustainability and leadership

English Literature and Linquistics