Christian Hofmann

Part-time project creating and building a brand. Undertook product development and sourcing, set up the web-site and originated marketing strategies. Drive social media campaign. Define wholesale strategy.

Executed merger of retail and e.com channels Controlled budget of €+100m (covering 2200 options) Supervised a team of 5 buying and planning associates Implemented and monitored all aspects of annual / seasonal buying cycle Developed and lead seasonal product strategies Produced quarterly performance business updates for the board Exceeded consecutive quarterly gross margin targets Led 2 major EU flagship openings first store launches for Ralph Lauren Europe in 5 years Promotion to Director

Implemented and monitored all aspects of annual / seasonal buying cycle. Managed a team of 3 associates. Monitored buying and range building Menswear Apparel for 22 Stores within Europe. Controlled budget of €+20m (covered 1300 options). Delivered consecutive year on year double digit growth. Promoted to Senior Buyer

Managed€+6,5m of wholesale turnover Managed 46 regional wholesale accounts Surpassed sales targets by double-digits in 4 consecutive markets FY10/FY11 Accelerated business growth by31%FY09vs.FY10 Launched John Lewis business -Enlarged distribution from 1 to 10 point of sales with shop in shop model -Grew John Lewis to second biggest key account partner within the UK region Managed Wimbledon on site business FY09 vs.FY10 sales growth + 13% Promoted to Key Accountmanager

Delivered key account sales Germany, Austria and Switzerland Managed wholesale budget of €3,75m Pioneered analyst position in the Managing Director office Key Customers : P&C North, P&C West, Loden Frey, Breuninger, Hirmer Implemented guidelines and processes for new position created

Textil Industrie VWL, BWL, Marketing

BWL, VWL, Rechnungswesen, Englisch