Christian Kraus

I am an independent management consultant, with a passion for the media, digital and travel/leisure industries. I work as a stand-alone consultant and as a freelancer with other consulting firms.

At McKinsey, I primarily worked in the media, telecoms and technology sectors, with a strong focus recently on media clients in Germany, the UK and other European markets. I served clients on strategy (e.g., digital growth and diversification strategy in media) and organizational issues (e.g., org. effectiveness and restructuring). I was also able to fulfill my passion for arts with a number of pro-bono engagements for cultural institutions. Overall, I served on 40+ projects, incl. 20+ as project manager.

Master Thesis: How can Publishers Monetize News Online? Evidence from a German Consumer Survey (in context of student consulting project for Axel Springer AG)