Christian Orth

- Member of the DACH region executive leadership team (2nd biggest region after the US) - Leadership of the German Marketing Organization with 20+ FTEs - Accountability for full product portfolio and digital ecosystem incl sensors and digital health services (App, Software, Websites, Platforms)

1. Global Leadership across all 4 global vitamin brands with turnover in excess of €250 Mio/a. 2. Leadership of the global end to end Marketing team consisting of 12 people. 3. Responsibilities include: a) Ownership of the Global Portfolio/Brand Vision, Strategies & Masterplans, b) Campaign/ Holistic Communication Development, c) Leading digital transformation incl. digital infrastructure, content and new e-health models, d) NPD Development & f) Ownership of the Agency Relation/Masterplan.

-Global Marketing & Commercial Leadership across 4 Vitamin brands with turnover in excess of 250 Mio Euros p.a.. Highly complex portfolio including FS, OTC and RX products. > 700 skus, > 10 subbrands and availability in > 80 countries (CEEMEA, ASIA, Latin America). -Leadership of the end-to-end global Marketing Team consisting of 12 global brand managers & functional experts.

1. Led the global multifunctional brand team incl. Marketing, R&D/Business Development, Technical Ops, Regulatory, Medical, Finance (> 15 members) & and the global brand P&L for the liquid vitamins franchise. 2. Managed to create complete business turnaround as of 2016 after multiple years of decline. Specifically, led technical simplification in supply chain/regulatory, led major commercial reprioritization, developed a global premium priced NPD pipeline & globalized the Seven Seas franchise.

brands: Wella, SP, Nioxin, Sebastian, Kadus. - Created business & distribution turnaround for Wella France & Belux in FY 12/13. Specifically: - Owns Wella portfolio P&L for France & Belux. - Leads multifunctional team of 12 direct reports incl. Marketing, Trade Marketing, Educators, PR. - Owns development of yearly Marketing Plan by customer segment across all Key Business Drivers.

- Developed 5 year Female Hair Removal Portfolio Strategy & Initiative Masterplan. - Designed breakthrough Braun/Venus cross category hair removal innovation incl. target group definition, product, pack and communication toolbox development. - Led the multifunctional team (> 10 people).

- Innovated market behind designing 1st ever fragrance collection in broad distribution (definition of target group, brand equity, product, pack, naming, pricing,communication and instore tools). - Led collaboration with Fashion House, Agency, Production House and Talents. - Led the multifunctional team (> 10 people)

brands: bruno banani, Mexx, Marco Polo, Tom Tailor, 4711. - Owned the P&L and the Go-to-Market Strategy for the global Lifestyle brand portfolio. - Exploded the bruno banani fragrance business (yearly growth rates of 20%) behind product innovation, awareness push and whitespace. - Managed the multifunctional team (> 6 people) and the bruno banani Fashion House.

6/2004-5/2006: Assistant Brand Manager LACOSTE fragrances Global Design 9/2002-5/2004: Assistant Brand Manager WICK throat drops DACH

1/2002-8/2002: Marketing Trainee Sunil Deutschland 1/2001-12/2001: Marketing Trainee Domestos Deutschland