Basic

Mag. Catharina Riess

Employee, Direktor Medienhaus, Wiener Tourismusverband

Wien, Austria

Skills

Führungskompetenz
Brand & Communication Strategy
Digitales Marketing & eCommerce
Strategisches Marketing
Digital Marketing
Customer Relationship Management (CRM)
Marketing & Sales
Channel Management
Social Media Marketing
Media
Mitarbeiterführung
Führungserfahrung
Online Marketing
Search Engine Advertising
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Loyalty program
Omni-channel Retailing
Projektmanagement
Marketing Communications
Corporate PR
Brand Planning
Brand Communication
Trade Marketing
International Communication
Vermarktung
Brand strategy
Digitale Transformation
Markenstrategie
Markenpositionierung
Stakeholder-Management
Teamleitung
Customer-Relationship-Management
SEA
Kommunikation
Werbung
Online-Kommunikation
B2B Marketing
User experience
UX
Consumer Insights
User Experience Management
innovation
New Product Development
global expertise
communication expert
Team Management
Customer Experience
CEX
Customer Journey
Lobbying
Medien / Public Relations
Food & Beverage
Luxury Goods
Healthcare
Lifecycle Management
Lifestyle
Coffee
OTC-Marketing
Lebensmittelindustrie
Beauty
Cosmetics industry
Durchsetzungsvermögen
Kreativität
Aufbau von Kooperationen
kooperativ
Google Analytics
Google Adwords
Leadership
USA
Inspiration
Motivation
Resilience
Change Management
Storytelling
Storymaking
Influencer strategy

Timeline

Professional experience for Catharina Riess

  • Current , since Sep 2019

    Direktor Medienhaus

    Wiener Tourismusverband

  • 7 months, Feb 2019 - Aug 2019

    Director Strategy & Transformation

    goood mobile

  • 2 years and 6 months, Aug 2016 - Jan 2019

    Director Marketing & E-Commerce

    Nespresso Österreich GmbH & Co OHG

    Head of Marketing & E-Commerce, responsible for Marketing Strategy, Brand Communication Strategy (ATL & BTL incl Brand & Corporate PR), CRM (Nespresso& Loyalty Programme), B2B (Office & Horeca) Marketing, and E-Commerce Sales channel & Digital Marketing. Lead Omni-Channel Strategy.

  • 6 months, Feb 2016 - Jul 2016

    Global Cluster Portfolio Manager (HQ)

    Nestlé Nespresso SA

  • 2 years and 4 months, Oct 2013 - Jan 2016

    Global Machines Communication Manager (HQ)

    Nestlé Nespresso SA

    Head of Global Marketing Communication for Nespresso machines. Led development of global communication campaigns, with a specific focus on the US and LATAM region. Successfully launched multiple global campaigns (TV, Print, OOH, Digital). Led Scope of Work negotiations with global creative agency network.

  • 4 years and 7 months, Mar 2009 - Sep 2013

    Marketing & PR Director

    Nespresso Österreich GmbH & Co OHG

    Brand Communication. CRM, E-Commerce. B2B Marketing. Trade Marketing. Digital Marketing.

  • 11 months, Mar 2008 - Jan 2009

    Marketing Manager LANCOME //SHU UEMURA USA

    L´ORÉAL USA

  • 2 years and 1 month, Sep 2005 - Sep 2007

    Marketing Manager LANCÔME

    L´ORÉAL Österreich GmbH

  • 1 year and 6 months, Apr 2004 - Sep 2005

    Chef de Groupe Biotherm & Cacharel

    L´ORÉAL Österreich GmbH

  • 7 months, Sep 2003 - Mar 2004

    Group Product Manager

    GlaxoSmithKline Pharmaceuticals Austria

  • 1 year and 1 month, Feb 2002 - Feb 2003

    Senior Brand Manager Hot Milky Drinks

    GlaxoSmithKline Nutritional Healthcare UK

  • 1 year and 1 month, Jan 2001 - Jan 2002

    Brand Manager Smoking Cessation

    GlaxoSmithKline Consumer Healthcare UK

  • 11 months, Feb 2000 - Dec 2000

    Assistant Brand Manager Body Care

    GlaxoSmithKline Consumer Healthcare UK

  • 1 year, Feb 1999 - Jan 2000

    Management Associate OTC & Oral Care

    SmithKlineBeecham Consumer Healthcare Deutschland

  • 3 months, Jan 1998 - Mar 1998

    Internship Management Policy Office (HQ New York)

    United Nations

    Internship Department of Management (DM)

  • 2 months, Nov 1996 - Dec 1996

    Volontärin Aussenhandelsstelle Peking

    Wirtschaftskammer Österreich

  • 2 months, May 1996 - Jun 1996

    AISEC Exchange (Uganda)

    Shell Uganda Limited

    Business Process Re-engineering Project

Educational background for Catharina Riess

  • Handelswissenschaften

    Wirtschaftsuniversität Wien (WU Wien), Copenhagen Business School (CBS)

    Werbung & Marktforschung Projektmanagement International Marketing & Management (IMM) Programme

Languages

  • German

    -

  • English

    -

  • French

    -

Wants

Inspiration
Innovation
Collaboration

Interests

Arts
Fine Dining
Design
#newwork

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