Kincso Biro

Orchestrate global brand strategies and positioning for #1 OTC liver care brand – Essentiale (€208M revenues). Lead creation and implementation of global brand strategy and global communication campaign development. Established short and long-term brand business plans, addressed brand positioning, new markets, and profit targets. Played key role in building brand’s innovation platforms while driving cross-functional product innovation projects.

Develop and execute global brand strategy and associated communication campaigns while spearheading evolution of global brand positioning and introduction of growth strategies for #3 Global Multivitamin Brand - Pharmaton (€160M revenues). Propelled revenues 7.1%; enhanced brand performance to fastest-growing in adult multivitamin category through launch of new integrated global communications campaign across 20+ countries in LATAM, Europe, MENA, and SEA.

Fuelled growth of therapeutic franchise (analgesic / respiratory) in Central Eastern Europe; led cross-functional and geographically-dispersed teams to develop shared vision for region’s Franchise. Directed identification of new product launch opportunities, collaborated with local country teams to develop business cases and headed overall marketing operations in Romania.

Overseeing marketing functions on behalf of Hungarian affiliate; implemented $3.5M budget to boost revenues, brand recognition, and new product introductions to achieve sustainable growth. Recruited, on-boarded, and trained Junior Product Manager.

Tripled sales from $2M to $6M in four years; increased Advil brand performance to achieve top-ten selling OTC products’ ranking in Hungary.

Headed successful launch of Advil Liquigel 200 mg to Hungarian market as well as Centrum’s formula update – taking over Marketing Manager role as needed and achieving promotion to Product Manager within just one year.

Facilitated tracking of marketing strategies and sales campaigns via development / implementation of new data reporting system.