Christina Kubanke

Basic

Angestellt, Head of B2B Marketing, Babbel (Lesson Nine GmbH)

Berlin, Germany

Skills

Online Marketing
Performance Marketing
Marketingstrategie
Digital Marketing
Growth hacking
Business Development
Digital strategy
Inbound Marketing
B2B Marketing
Strategieentwicklung
Display Advertising
RTB
programmatic buying
Email Marketing
Content Marketing
Affiliate Marketing
Social Media
Marketing Plan
Budgetplanung
Kampagnen-Management
Internationales Marketing
SEO
SEM
Google Analytics
Google AdWords
Datenanalyse
Reporting
Statistik
Statistische Analysen
KPI
Facebook Marketing
Twitter
Google+
YouTube
Pinterest
Blog
Wordpress
Werbepsychologie
Werbeforschung
Werbewirksamkeit
Usability
User Experience
Content Strategy
Content Management
Marketing
Internet Marketing
Aufbau von Kooperationen
Display-Werbung
Banner Ads
HTML
Webdesign
Newsletter-Marketing
Negotiation
Media Buying and Planning
Tracking
Web Analyse
Branding
Conversion Optimierung
Performance Messung
Suchmaschinen
Projektmanagement
Marketingprojekte
Display-Kampagnen
real time bidding
Strategie
Verhandlung
Profit & Loss (P & L)-Anweisungen

Timeline

Professional experience for Christina Kubanke

  • Current 4 years and 5 months, since Apr 2018

    Head of B2B Marketing

    Babbel (Lesson Nine GmbH)

    Building digital marketing for Babbel's new B2B Business unit. Strategical development of all marketing activities for the new business unit.Building up a team of performance marketing experts working across various marketing channels.

  • 1 year and 7 months, Oct 2016 - Apr 2018

    Senior Country Performance Manager Central Europe

    Babbel (Lesson Nine GmbH)

    Leading Babbel's marketing activities in Central Europe. Define the growth strategy & associated marketing plan, manage the P&L of the region by steering revenue, subscription base & brand awareness. Budget allocation, steering acquisition strategy & efficiency and lead multi-channel communication campaigns. Coach channel managers on the execution of all marketing plans, channels including: SEM, Display, RTB, Affiliate Marketing, Social Media, Content Marketing, TV & Offline, SEO.

  • 2 years, Nov 2014 - Oct 2016

    Marketing Manager (Display, RTB, Email, Affiliate & Content Marketing)

    Babbel (Lesson Nine GmbH)

    Digital Marketing across various channels in Central Europe (DE, AT, CH) - including the full cycle from strategical planning & budget allocation up to continuous performance-based optimization. Channels included: Web & mobile campaigns, Classical media buying & direct publishers, Programmatic advertising (RTB), Email Marketing, Content Marketing, Native Advertising, Affiliate Marketing, Retargeting & re-engagement, Partnerships & Cooperations.

  • 7 months, May 2014 - Nov 2014

    Social Media & Content Marketing

    All you need GmbH

    Ownership over Social Media and Content Marketing. Content planning and coordination of content production. Content Discovery Campaigns (e.g. Outbrain & Taboola), SEO, Display campaigns, Social Media Campaigns (e.g. Facebook Power Editor), Implementation and optimization of cross-channel marketing campaigns (on- & offline). Reporting for all other marketing channels to management board.

  • 1 year and 6 months, Nov 2012 - Apr 2014

    Research Consultant

    IKP Executive Search GmbH

    Human Resources Consulting & Personnel Development Measures. Strategy definition for new mandates. Research and project management, implementation of new processes, managing a project team. Development, execution & reporting for personnel development measurements.

  • 6 months, Aug 2011 - Jan 2012

    Werbewirkungsforschung & Website Usability

    Eye Square

    Research into media and advertising effectiveness (Online, TV & Print). Usability /User Experience research. Planning, execution and analysis of studies on effectiveness of advertisements and user experience. International project management and coordination of service providers, presenting results to clients.

Educational background for Christina Kubanke

  • 1 year and 10 months, Oct 2010 - Jul 2012

    Psychologie

    FU Berlin

    Specialisation in in Economical Psychology and Marketing

  • 2 years and 10 months, Oct 2007 - Jul 2010

    Psychologie

    FU Berlin

    Focus on statistics, methodology and data analysis

Languages

  • German

    First language

  • English

    Fluent

  • French

    Basic

Wants

Austausch zu den Themen:
Marketing
Online Marketing
Performance Marketing
Start-ups
Marketing-Strategie

Interests

Blog
Reisen
Online-Medien

Browse over 20 million XING members