Christina Kubanke

Building digital marketing for Babbel's new B2B Business unit. Strategical development of all marketing activities for the new business unit.Building up a team of performance marketing experts working across various marketing channels.

Leading Babbel's marketing activities in Central Europe. Define the growth strategy & associated marketing plan, manage the P&L of the region by steering revenue, subscription base & brand awareness. Budget allocation, steering acquisition strategy & efficiency and lead multi-channel communication campaigns. Coach channel managers on the execution of all marketing plans, channels including: SEM, Display, RTB, Affiliate Marketing, Social Media, Content Marketing, TV & Offline, SEO.

Digital Marketing across various channels in Central Europe (DE, AT, CH) - including the full cycle from strategical planning & budget allocation up to continuous performance-based optimization. Channels included: Web & mobile campaigns, Classical media buying & direct publishers, Programmatic advertising (RTB), Email Marketing, Content Marketing, Native Advertising, Affiliate Marketing, Retargeting & re-engagement, Partnerships & Cooperations.

Ownership over Social Media and Content Marketing. Content planning and coordination of content production. Content Discovery Campaigns (e.g. Outbrain & Taboola), SEO, Display campaigns, Social Media Campaigns (e.g. Facebook Power Editor), Implementation and optimization of cross-channel marketing campaigns (on- & offline). Reporting for all other marketing channels to management board.

Human Resources Consulting & Personnel Development Measures. Strategy definition for new mandates. Research and project management, implementation of new processes, managing a project team. Development, execution & reporting for personnel development measurements.

Research into media and advertising effectiveness (Online, TV & Print). Usability /User Experience research. Planning, execution and analysis of studies on effectiveness of advertisements and user experience. International project management and coordination of service providers, presenting results to clients.

Specialisation in in Economical Psychology and Marketing

Focus on statistics, methodology and data analysis