Christina Posch

As a freelance project manager, I’ve worked across diverse event and marketing formats—from brand activations to large-scale test areas. Alongside with large-scale events (see below), roles included guest management for Renault, Dacia, and BMW, and team lead on the E-Bike test track at Eurobike. These experiences deepened my understanding of event workflows and challenges. With curiosity and strong interpersonal skills, I build lasting relationships with clients, teams, and partners.

* Responsibility for materials for primary and ancillary events for up to 1,800 guests (inquiry, design, production, and on-site logistics)

Event manager for the Behavioral Sciences Academy and the TOP SERVICE Deutschland award ceremony in 2024 and 2025 * Created and coordinated content for high-profile corporate events, including presentations, screen animations, videos, and branded visuals * Designed and maintained detailed event content schedules (e.g. PiP, animations, speaker presentations, videos) to ensure smooth show flow * Key contact on site, ensuring timely delivery, quality control, and real-time coordination on-site

* Coordinated with the brand department in regards to uploading marketing content in internal CMS * Ensured qualitative keywords etc. in order to facilitate search for users

* Sales of subscription plans for Digital Portable Screens, Window Displays and Holographic Blades * Responsibility from lead generation via Facebook ads, first contact, follow up and selling processes * Sourcing and first contact of relevant industries (e.g. restaurants, real estate) * Participation in networking events for promotion of products * Coordination and implementation of product integration in customer events * Coordination and implementation of CRM Zoho

- Coordination and maintenance of existing airport marketing measures - Creation, management and implementation of new ideas, especially show car areas - Management of external creative agencies and service providers - Coordination of approval processes with various stakeholders - Coordination between internal departmental stakeholders and the market manager - Ensuring the brand identity - Implementation of OOH measures

- Coordination & implementation of graphic marketing requirements worldwide - Project manager for (virtual) trade fairs and events - Conception and coordination of film productions, e.g. studio shoots, product films - Coordination and implementation of cross-departmental projects, e.g. photo shoots, pitches - Responsibility for offline marketing measures (e.g. flyers) for stations, trade fairs and events - Responsibility for SIXT marketing tool - Coordination of external graphic service providers

- Marketing of the FOCUS-GESUNDHEIT doctor search (premium profiles and regional FOCUS recommendation seals) - Conception and implementation of new target group-specific marketing strategies and activities as well as their success analysis - Creation of marketing materials and offers (offline and online) - Independent customer care and consulting and acquisition of new customers - Preparation and drafting of offers as well as order preparation and processing - Comprehensive project work

Master student: - Project Management for on-demand fuel service - Development of customer journeys - Interviewing potential customers - Management of the cooperation partner

- Organisation and steering of the Aftersales Academy - Organisation and control of the qualification programme in digital methods of process management and design thinking - Participation in the conception, planning and implementation of national and international workshops

- Development of marketing strategies for new products - Trend scouting in the automotive sector - Development of competition, market, potential and customer analyses

- Social media marketing for the acquisition of new users - Development and implementation of (online) marketing strategi

- Acquisition of new business customers - Support of existing business customers - Organisation and participation in business meetings

- Project manager of the eBikeTec in Paris - Acquisition of potential exhibitors - Communication strategy for the trade fair - Creation of print media, online articles and social media appearances

International Marketing