Christine Salzmann

Designed and led business transformation to create and align vision, mission and measures with corporate goals. Rendered business and stakeholder analysis and project management during all phases of a change project. Headed and instructed project team consisting of over 30 members Held complete responsibility for Hypercare and set-up of new standards, flows and services to ensure smooth operations. Managed successfully the buyback of three distributors and the turnaround of a new route to market.

Planned and executed Global Management strategy for OOH in Switzerland by utilizing effective processes and tools to create mutual value with the identified sales channels (Horeca and Office). Drove major efforts for the effective formation of an analysis and BI department and transparent data management. Led and directed a five-member business development team responsible for project management, trade marketing, business analysis, and operational training.

Devised and implemented the B2B strategy through project and event management. Managed a project team consisting of over 30 people. 6 months mission to replace the Sales manager during this period with a management of 10 direct reports. Improved service quality and introduced new items, including machines and payment systems. Held complete responsibility for handling key accounts such as Swiss Air Lines.

Managed Sales team of the key distributor in Switzerland. Steered the route to market change project from a distributor model to a direct sales model. Led and monitored a project team consisting of over 30 people. • Coordinated internal resources and vendors to enable perfect project execution. • Navigated project to successful completion within assigned schedule, scope, and budget.

Marketing Manager in charge of 3 brands and 5 countries (GCC). • Delivered the knowledge, tools, collateral, and programs to enable effective marketing and selling • Spearheaded end-to-end activities from setting-up promotions to organizing events, conducting market analysis, and new product launches.

Held complete responsibility for driving sales of 3 brands across the UAE. • Developed and executed strategic plan to achieve sales targets and expand customer base. Built and maintained strong, long-lasting customer relationships to accomplish business objectives. • Key account Management