Christoph Riebenbauer

Inhaber, Founder and CEO, BRANDxCULTURE Riebenbauer

Sankt Lorenz, Austria


Professional experience for Christoph Riebenbauer

  • Current 2 years and 9 months, since 2021

    Founder and CEO

    BRANDxCULTURE Riebenbauer

    A consultancy firm helping brands and organizations to strengthen their identity through authentic, relevant and emotionalizing marketing solutions.

  • 2019 - 2020

    Head of Global Music Marketing

    Red Bull GmbH

    As Head of Global Music Marketing I was responsible for Red Bull's global music marketing program and the global organisation that developed and delivered 600 marketing initiatives in over 60 countries. Working across all spectrums of the marketing mix ranging from live events to opinion leader marketing resulting in credibly positioning Red Bull's Music program as brand equity driver for the brand.

  • 2018 - 2019

    Global Culture Marketing Manager

    Red Bull GmbH

    As Global Culture Marketing Manager I was working across the topics of music, artists, dance, entrepreneurial and CSR programs, I was responsible for the holistic planning of marketing plans in over 30 countries. My work involved close collaboration, coaching and strategic leadership of local marketing teams and cross-departmental projects (e.g. developing Red Bull's global strategy for external music festivals).

  • 2017 - 2018

    Global Music Program Manager

    Red Bull GmbH

    My responsibilities as Global Music Program Manager included the global strategic lead for local marketing initiatives in Red Bull's top 30 strategic markets, as well as day-to-day communication with marketing teams around the world - in the office and on the ground. In addition, I was responsible for the artist selection of content productions of the Red Bull Media House (from feature film to Red Bull TV including web, print and audio platforms like Red Bulletin or Red Bull Radio).

  • 2015 - 2017

    International Culture Project Manager

    Red Bull GmbH

    As International Culture Project Manager I was responsible for the internal integration of the company's own record label "Red Bull Records" (based in Los Angeles). The spectrum of activities ranged from integrations in the sports sector (including Red Bull Racing) to content integration for global advertising campaigns (e.g. World of Red Bull TV commercial).

  • 2009 - 2015

    Founder and CEO

    RBBR Creative Consulting

    RBBR was founded in 2009 to provide specific marketing solutions in the fields of culture marketing and communication management. We developed marketing strategies for a lifestyle-oriented target group and worked for a variety of national and international clients. In addition RBBR was focusing on international project management, artist management and the structural support of local pop music scenes.

  • 2010 - 2013

    Radio Show Host

    Radio FM4

    Hosting the FM4 Basement Show on Radio FM4 (ORF)

  • 13 years and 10 months, Jan 1997 - Oct 2010

    Musician, Manager, Record Label Founder


    As a musician I played over 700 shows all over Europe and released 4 LP´s and various EP´s.

Educational background for Christoph Riebenbauer

  • 2020 - 2020

    Modul Intercultural Communication and Competence

    Donau-Universität Krems

  • 2007 - 2009

    Music Management; Master of Arts

    Donau Universität Krems


  • German

    First language

  • English


  • French


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