Christopher Ndungu

Angestellt, Digital Market Approach Manager, BASF
Nairobi, Kenya

Skills

Digital strategy
Google Analytics
Content Strategy
Digitalization
Digital analytics
Marketing strategy
Web Analytics
Chatbot
Product Development
chatbot
Artificial intelligence
Blockchain technology

Timeline

Professional experience for Christopher Ndungu

  • Current 6 years and 7 months, since Jan 2019

    Digital Market Approach Manager

    BASF

    Coordinated generation of agronomic machine learning training data for crop disease early warning system. Led gamification for internal training using GIZ’s Atingi Cloud mobile platform during COVID-19 pandemic. Implemented web portals using Adobe Experience Manager and FirstSpirit, achieving commercial targets Implemented BASF's WhatsApp, FB Messenger chatbot knowledge base for customer outreach. Reduced SMS/IVR costs by 35% through vendor rationalization, and set CRM goals in compliance with GDPR.

  • 3 years and 8 months, May 2015 - Dec 2018

    Brand Manager, Digital

    Nation Media Group

    Designed two-way SMS logic for the lottery that generated the highest national hourly messaging traffic. Introduced machine-learning for personalized newsletter, resulting in 45,000% traffic growth in 2 quarters. Launched youth magazine using instant messaging and events, awarded for best online audience engagement. Provided digital audience insights for monetization in VoD, programmatic advertising, and content.

  • 2 years and 3 months, Feb 2013 - Apr 2015

    Assistant Marketing Manager, Digital

    Britam

    Part of consortium launching $120/per year mHealth insurance cover, LindaJamii. Subscription grew 140% in 6 months with targeted marketing. Led marketing team in a $650M digital transformation project as part of corporate growth strategy. Collaborated with internal stakeholders to optimize sales, generating $10M in investment funds. Planned and managed marketing in 7 African countries, completed website redesign and intranet portals.

Languages

  • English

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