
Christopher Ndungu
Skills
Timeline
Professional experience for Christopher Ndungu
- Current 6 years and 7 months, since Jan 2019
Digital Market Approach Manager
BASF
Coordinated generation of agronomic machine learning training data for crop disease early warning system. Led gamification for internal training using GIZ’s Atingi Cloud mobile platform during COVID-19 pandemic. Implemented web portals using Adobe Experience Manager and FirstSpirit, achieving commercial targets Implemented BASF's WhatsApp, FB Messenger chatbot knowledge base for customer outreach. Reduced SMS/IVR costs by 35% through vendor rationalization, and set CRM goals in compliance with GDPR.
- 3 years and 8 months, May 2015 - Dec 2018
Brand Manager, Digital
Nation Media Group
Designed two-way SMS logic for the lottery that generated the highest national hourly messaging traffic. Introduced machine-learning for personalized newsletter, resulting in 45,000% traffic growth in 2 quarters. Launched youth magazine using instant messaging and events, awarded for best online audience engagement. Provided digital audience insights for monetization in VoD, programmatic advertising, and content.
- 2 years and 3 months, Feb 2013 - Apr 2015
Assistant Marketing Manager, Digital
Britam
Part of consortium launching $120/per year mHealth insurance cover, LindaJamii. Subscription grew 140% in 6 months with targeted marketing. Led marketing team in a $650M digital transformation project as part of corporate growth strategy. Collaborated with internal stakeholders to optimize sales, generating $10M in investment funds. Planned and managed marketing in 7 African countries, completed website redesign and intranet portals.
Languages
English
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