Christopher Wellbelove

• Responsible for the management and development of BT Global Services UK digital marketing channels. • Development of Digital Communications strategy. • Driving awareness of business benefits of social media and promoting its use as a marketing tool. • Strategic utilisation of social networks and their integration into other digital channels.

A not-for-profit company recognised by the charity commission with assets valued in 2007 of £65.8M. Christopher serves as a Director and Governor at the Charity. Directors are responsible for the general control and management of the administration of the charity ensuring that it is well-run and delivering the charitable aims of the foundation to deliver support to those in financial need who live in Lambeth.

Christopher was first elected as a councillor in May 2006, gaining a seat from an incumbent against national trends. Christopher then held his seat in May 2010 with an increased majority. He served as group secretary from 2007 – 2008 and was recognised by his peers for effectively utilising technology to increase efficiency, reducing time required to fulfil the role whilst improving communication with members Christopher chaired a cross-party housing scrutiny sub-committee

Christopher was elected to the position of Mayor of Lambeth in April 2009, following a vote by Lambeth Councillors. The role included chairing full council meetings and representing the borough as first citizen at civic and community events. Part of Christopher's mandate as Mayor was to reach out to new communities utilising his extensive knowledge of digital media. During his year he received extensive coverage both on-line and in traditional media for his work as Mayor.

Key Responsibilities at BT Global Services Web team • Establish and embed principles of search engine optimisation across the content provider community • Measure the effectiveness of content through word searches and web links • Work with major search engines to optimise the popularity of web links and the positioning of key word search results • Manage and develop pay-per-click activity • Develop strategies for the seeding of BT Global Services content onto other web sites