Chrystal Bostian

I assist clients with their marketing efforts, providing expertise and advertising specialties. I work with existing and potential clients through networking, warm and cold calls, and mailings.

I own and operate a business that does private consultation with small business owners who can't afford a big agency with huge overhead. We advise on all marketing aspects, do layouts, help with media buys, write press releases and get them in front of the right people. I love to work see the smile on the face of the owner who sees his/her business increase with the help of good marketing!

Marketed new construction for independent seniors using sales and relationship building skills speaking with those 62 or better. Presentations to community organizations and various businesses. Administrative duties included communicating with staff and training. Managed 16,000 sq. ft. community center with Wellness Center and Café, handling day-to-day challenges of vendors and public. Wrote, laid out monthly newsletter, postcard mailings, newspaper advertising, press releases. Organized and maintained data

Marketed independent living community to specific demographic utilizing previous experience in marketing, PR, and broadcasting. Assisted in appropriate staff training and team building. Databases organized and maintained. Wrote and distributed press releases; implemented events, inviting public and press. Published in several print publications; coverage on radio & TV accomplished as well. Laid out flyers, mailings, & invitations for special promotions. Recognized for cost-saving print design & production.

Produced marketing plan, designed brochure, business cards, logo. Developed 125 direct sales clients in areas of industry, manufacturing, construction, service and government agencies. Made presentations to individuals and groups. Produced and conducted exhibits. Involved in bid development and follow-up. Participated in 123% growth of company.

Began freelance business utilizing previous radio copywriting & news writing skills. Built highly successful marketing programs for clients. Provided business clients with positive image campaigns through public relations efforts that produced high media attention. Developed press kits and follow-up, resulting in radio/TV on-air interviews. Copywriting & layout skills include newsletters, newspaper & magazine advertisements, reference material, labels, books, billboards, flyers & mailers.

Marketed Martz & Shaw to agencies throughout the country using telephone sales skills. Helped develop radio copy. Voice talent utilized in radio spots.

Gathered and wrote news for on-air presentation at various radio stations in Illinois and Ohio. Was the news director at a station in Toledo, Ohio. Acted as part of a "morning zoo" radio format at another Toledo, Ohio, radio station.

Emphasis in broadcasting, with writing and on-air delivery studied.