Claudia Priller

Responsible for strategic management incl. but not not limited to business model and portfolio strategy design, digital capabilities and digital & Big Data innovation for the global P&G business at Metro/ Makro

Designed and established the new set-up of Regional Base Business covering Pampers Marketing and Strategic Planning in Western Europe, followed by extended scope to the entire Europe region. Responsible for regional Strategy & Portfolio, Digital, eCommerce strategy and the European Relationship Marketing Program incl. as well regional partnerships and co-operations.

Led Pampers Delivery in Germany, Austria, Switzerland and Greece and the global strategy of the Pampers Unicef campaign incl. alignment with Unicef Headquater in Geneva

Led the global marketing for Baldessarini (HUGO BOSS), Laura Biagiotti and Ghost fragrances. In charge of all aspects of brand marketing covering both design (led design of 7 initiatives) and delivery incl. relationship owner with Fashion Houses (licensers HUGO BOSS/ Werner Baldessarini and Biagiotti Group).

Held a lead role for initiative design and positioning of Baldessarini (HUGO BOSS) and Montblanc fragrances.

Responsible for local marketing of homecare (brand: Meister Proper) and laundry additives products (brand: Ace) for Germany, Austria and Switzerland leading development and execution of 6 initiatives.

Managing Director of berater e.V., the consulting agency of the University of Mainz run by students

Intern Trade Marketing Professional Hair Care handling projects involving consumer/ customer relationship managenment, direct-to-consumer management and internal controlling. Co-led design of B-2-B fiscal year master plan and creation of direct-to-customer/ consumer promotional tools. Developed a tool tracking quality and efficiency for trade marketing tools . Led re-design of internal controlling systems allowing customer segmentation

Led analysis and synopsis of the complete collection of the E-Business@MIT Consortium of the Massachusetts Institute of Technology Preparation of sections of the curriculum for the new McCann Erickson global e-marketing course

Customer Relationship Management/ CRM: Handled projects involving strategic CRM and knowledge management of this enterprise belonging to the CSC group ($16.5 billion annual turnover). Helped to develop consulting tools and sales materials for strategic CRM and to re-design the knowledge management. Participated with several chapters of the CSC study “Wunsch oder Wirklichkeit – Kundenorientierung in deutschspr. Unternehmen” (“wish or reality – customer focus in German speaking enterprises")