Claudia Rössler

Business-focused solutions for companies in the Process Manufacturing industry working closely with the Microsoft partner ecosystem. Worldwide field sales enablement and readiness for Industry solution selling.

Long-term strategy, field resourcing and talent development for worldwide group of 200 field enterprise marketers; Community plan and field engagement leveraging in person and virtual events. Scope of roles for global team, organizational design, capacity planning and overall blueprint.

Transformed Microsoft’s perception in the industry. Developed joint go-to-market approach with system integrators and independent software vendors (ISVs) for manufacturing customers such as Bayer and BASF Global and Roche. Initiated multi-year industry initiative. Led Microsoft appearance at Hannover Messe Industrie

Joined newly acquired business team, Microsoft Dynamics, to lead audience and partner marketing strategy. Owned all customer and partner activities for MSCRM 1.0 launch, including PR, below-the-line and digital marketing as well as appearances at major industry events such as CRM Expo and HMI.