Clizia Di Biase

CRM Campaign consultancy for Philip Morris International: - Salesforce Marketing Cloud campaigns - Marketing automation strategies - Email marketing analysis and recommendations - Planning and coordinating CRM deployment initiatives - Translating business requirements into functional requirements

I worked as campaign manager for Philips Amazon channel in the french market. Main tasks: - Managing Amazon's campaigns end to end including; setup, optimizations & reporting. - Managing accurately the budget in a defined period including set-up of the campaign: analysis media allocation, tracking performance and optimization, detailed planning of the campaign and creating reports with minimum input from the strategist. - Follows up on campaign timing and performance with the strategist.