Cole Menassa-Rafla

Basic

Angestellt, Creative Director, iCare Home Health

Berlin, Germany

Skills

Graphics Design
Illustration
Concept Art
Branding
Advertising
Printdesign
Digital Branding
Video editing
Microsoft
MS Office
PowerPoint
Keynote
Campaign Management
Teamwork
Adobe Photoshop
Adobe Creative Suite
Adobe InDesign
Adobe Illustrator
Adobe Premiere
Final Cut
Voice-over
Photography
Photo editing
Post-Production
Marketing
UX/UI Design
Lightroom
Beständigkeit

Timeline

Professional experience for Cole Menassa-Rafla

  • Current 10 years, since Feb 2012

    Creative Director

    iCare Home Health

    • Created visual brand identity in-line with company goals and desires • Maintained consistent branding across all media, paraphernalia and marketing materials • Worked on the full UI stack across various services, output devices, screens and components

  • Current 19 years and 1 month, since 2003

    Designer/Photographer/Freelance Adventurer

    ---

    • Taking a design concept from ideation to execution • Created and promoted design guidelines, best practices and standards for clients • Produced graphics and illustrations for various media: Digital, Print, Video, Packaging, OOH, etc. • Worked with last-minute deadlines and ever-changing requirements • Ensured client understanding and satisfaction every step of the way • Create content for specific digital channels, like Instagram, Pinterest, Facebook, LinkedIn, et al.

  • 2017 - 2018

    Graphic Designer

    T.O.M.S. International

    • Worked on brand identity and keeping it consistent across all media and projects • Created the adaptive UI for a software family to be used across a varied selection of hardware • Collaborated and contributed the guiding principles of the product’s design with a talented multi-disciplined team.

  • 2013 - 2014

    Art Director

    Advent Fitness

    • Created visual brand identity in-line with company goals and desires • Extended client’s existing brand by creating visual elements, selecting and directing photography, and defining styles for the web • Exceeded expectations within budget and on schedule

  • 2011 - 2012

    Graphic Designer

    OutReach Media Solutions

    • Worked as integral part of a team • Regularly problem-solved in high-stress scenarios and tight deadlines • Learned to anticipate client tastes and needs before they were expressed. • Utilized diplomacy as an effective tool for communication

  • 2009 - 2011

    Graphic Designer

    MCAN communications

    • Worked with both small and large accounts • Produced ad creative for various media • Collaborated and contributed the guiding principles of the product’s design with a talented multi-disciplined team.

Educational background for Cole Menassa-Rafla

  • 2006 - 2009

    Advertising

    Sheridan College

    Using the latest industry-specific software, learned how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.

Languages

  • English

    First language

  • German

    Basic

Interests

Photography
Rock Climbing
Urbex
Video Games
Dance
German language

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