Cole Menassa-Rafla

Rebrand & Strategic Leadership: Spearheaded a complete visual identity overhaul that united media across 10+ projects—reducing design revision cycles by 35%. • Integrated Campaigns: Developed key promotional assets for game launches, social media campaigns, and live events, contributing to a 20–30% surge in user engagement metrics. • Motion & Video Production: Directed production of trailers and promotional clips, resulting in a 25% boost in social media reach and enhanced community sentiment.

• Full-Cycle Project Leadership: Managed concept-to-delivery projects across digital, print, video, and OOH platforms while adapting to evolving client requirements and tight deadlines. • Standardization & Process Optimization: Established design guidelines and best practices that improved brand consistency and demonstrated measurable ROI improvements for diverse clients.

• Brand Identity Development: Created a comprehensive visual brand strategy aligned with corporate goals, directly contributing to a 20% increase in digital conversions. • UI/UX Enhancement: Led full-stack UI design projects across diverse services, significantly improving user satisfaction and engagement metrics. • End-to-End Creative Process: Oversaw all stages of creative development from concept to final execution

• Created visual brand identity in-line with company goals and desires • Maintained consistent branding across all media, paraphernalia and marketing materials • Worked on the full UI stack across various services, output devices, screens and components

• Brand Consistency: Developed and maintained a consistent aesthetic across diverse media platforms. • Adaptive UI Design: Crafted UI systems adaptable to various hardware, improving user experience. • Collaborative Innovation: Worked closely with multidisciplinary teams to define and execute core design principles

• Visual Brand Extension: Designed and directed innovative visual elements and photography, elevating client’s web presence and boosting conversion rates by 10% • Extended client’s existing brand by creating visual elements, selecting and directing photography, and defining styles for the web • Exceeded expectations within budget and on schedule

• Worked as integral part of a team • Regularly problem-solved in high-stress scenarios and tight deadlines • Learned to anticipate client tastes and needs before they were expressed. • Utilized diplomacy as an effective tool for communication

• Worked with both small and large accounts • Produced ad creative for various media • Collaborated and contributed the guiding principles of the product’s design with a talented multi-disciplined team.

Using the latest industry-specific software, learned how to interpret market research data, develop strategies, design creative concepts, calculate media placement and other associated costs, estimate and evaluate campaign outcomes and engage in the media selling and buying process.