Cornelia Fetzer

Product- and Sales Marketing for various vendors from the Imaging & Multimedia product group (HP Supplies, Belkin/Linksys, Wacom) Responsibility for inventory control, cost monitoring and strict profitability standards Definition of purchase quantity Definition of price segments in different sales channels Project implementation and -coordination amongst vendors and customers Panning and execution of marketing activities Creation of product information for sales and customers

- Management of store start-up - Definition of product portfolio, layout and store set-up - Planning and development of PR, marketing and POS material - Retail Store Management - Procurement, pricing, logistics - Product, marketing and sales strategy - Business negotiations with suppliers, distributors and manufacturers - Identification of customer and service requirements - Analysis of sales figures, forecasting - Management of stock levels, stock control

• Planning, execution and tracking of co-marketing programs and business development activities to increase sales • Conception and implementation of individual and regional market- and product strategies • Management of own OEM customer base • Negotiation of sales-out plans and activities • Responsibility for own marketing budgets

• Definition of vendor and product portfolio, pricing and marketing plan • Budget- and forecast planning • Controlling of target achievements

• Product development (definition of target group, pricing and product) • Definition and execution of Go-To-Market strategies, marketing activities, trainings and presentations • Business planning and forecast development

• Acquisition and management of B2B sales partners • Development and negotiation of sales- and commission concepts • Planning and execution of product- and sales trainings

• Negotiations with cooperation partners E-Plus and debitel • Development and implementation of product solutions in consideration of their technical and operational requirements • Planning and execution of product- and sales trainings • Business planning

• Interface between Nokia Headquarter and the Nokia System Center • Acquisition of B2B projects and customers • Introduction of new technologies and concepts • Planning and execution of go to market activities • Execution of product- and sales trainings

• Interface between Nokia Headquarter and the Nokia System Center • Acquisition of B2B projects and customers • Introduction of new technologies and concepts • Planning and execution of go to market activities • Execution of product- and sales trainings

• Call center support for the authorized debitel dealers

- Marketing - Economical Psychology