Corrado Marcello Seifert

ist offen für Projekte. 🔎

Bis 2025, Head of Marketing & Head of E-Commerce, EGP Handelsgruppe
Dortmund, Deutschland

Fähigkeiten und Kenntnisse

E-Commerce
Marketing management
Strategisches Marketing
Performance Marketing
Digital Marketing
Marketing
Online Marketing
Business Development
Direktmarketing
B2B Marketing
SEA
Marketing & Sales
dynamic pricing
Preisstrategien
Social Media Marketing
E-Mail Marketing
Neukundengewinnung
Online-Werbung
Abteilungsleitung
Management
Microsoft Power BI
innovativ
Kreativität
strategisch
Führungserfahrung
Pragmatische Arbeitsweise
Entscheidungsfähigkeit
Interkulturelle Kompetenz
Pragmatism
Innovationskompetenz
Kundenorientierung
Anpassungsfähigkeit
Ergebnisorientierung
Problemlösungskompetenz
Analytisches Denken
FMCG Marketing
FMCG
Web Analytics
Marketingstrategie
E-Commerce-Marketing
SEM
Google
Projektmanagement
Marketing-Kommunikation
Conversion
Kampagnenmanagement
HTML
Teamleitung
Media Buying
Displaywerbung
Kampagne
Kundenbindungsprogramm
Google Ads
Tracking
Analyse
E-Business
Social Media
Werbung
Handel
Storytelling
KPI
Branding
Start-up
Markenpositionierung
Online-Shops
Marketing-Automation
Marktplätze
SEO
Web-Technologien
Strategieentwicklung
Growth Strategy
growth
Growth Management
Einzelhandel
Content

Werdegang

Berufserfahrung von Corrado Marcello Seifert

  • 1 Jahr und 3 Monate, Jan. 2024 - März 2025

    Head of Marketing & Head of E-Commerce

    EGP Handelsgruppe

    • Led e-commerce, digital- and analog-marketing across three group companies • 7-figure revenue • 6-figure marketing budget • Co-founded & scaled lovepop.de from 0 to 3000 monthly orders (Shopify / Amazon) • Hands-on CRM and online digital omnichannel performance marketing including ad creation, paid social media / facebook / instagram / SEA - Google Ads / Amazon Ads / SEO Shopify, JTL-Shop, JTL-WaWi, WordPress, Klaviyo, influence.io, reviews.io, billbee, Amazon, GA4, Meta Business, Google Ads

  • 1 Jahr und 7 Monate, März 2022 - Sep. 2023

    Bereichleister E-Commerce (Head of Business Unit)

    TonerPartner GmbH

    • Led operations for three international ecom brands with full P&L ownership • 8-figure revenue • 7-figure marketing budget • 500,000 customers • Scaled new customer acquisition by over 300% • Hands-on paid digital online performance marketing • Hands-on CRM (e-mail & print campaigns) • Developed strategies for dynamic pricing across 14,000 products Shopware, Quicklizard, Channel Pilot, idealo, SALESmanago, Inxmail, GA4, Google Tag Manager, Looker Studio, Microsoft Power BI, Meta Business, Google Ads

  • 2 Jahre, Apr. 2020 - März 2022

    Senior Performance Marketing Manager

    Urlaubsguru GmbH

    Experienced the COVID-19 pandemic in the travel industry • Developed international omnichannel digital online performance marketing strategies and campaigns • Built a complex GA4 tracking setup & led Business Intelligence GA, GA4, Google Optimize, Google Tag Manager, Looker Studio, Meta Business, Google Ads, Microsoft Ads, TikTok Ads, Adobe Creative Suite, Excel, Jira, Confluence

  • 1 Jahr, Mai 2019 - Apr. 2020

    Senior Performance Marketing Manager

    Masterplan com GmbH

    B2B SaaS Education-Tech Startup • 7-figure marketing budget • Led paid digital online performance marketing (SEA / Social Media) • Led e-mail marketing / CRM (Salesforce / Mailchimp) • Built everything from scratch: strategy, ad copy and design, landingpages, CRM setup, performance marketing tech stack, tracking and integration with Salesforce Salesforce, WordPress, Mailchimp, GA, Google Optimize, Google Tag Manager, Looker Studio, Meta Business, LinkedIn Ads, Google Ads, Adobe Creative Suite

  • 1 Jahr und 2 Monate, Apr. 2018 - Mai 2019

    Performance Marketing Manager

    Würth Group

    • Scaled e-commerce revenue for svh24.de by 500% • 8-figure revenue • 7-figure marketing budget • Led paid digital online performance marketing • Led price comparison engines, data feeds and eBay, Kaufland & Galaxus marketplace • Led CRM • Developed strategies for dynamic pricing and couponing across 450,000 products • Led webshop optimizations like UX improvements, personalization and the onsite search function Shopware, Channel Pilot, idealo, Kaufland, eBay, Galaxus, Inxmail, econda, FactFinder, GA

  • 1 Jahr und 9 Monate, Juli 2016 - März 2018

    Marketing Allrounder

    Dipl.-Kfm. F. Nozar Diamantwerkzeuge GmbH

    • Introduced performance marketing on social media and google • Closely collaborated with the sales team, supported trade shows, and provided on-site product consulting for retail partners • Executed creative production including graphic design, product package design, print, photography, videos and ad creation

  • 2015 - 2016

    Online Marketing Manager

    ADT Diamantwerkzeuge GmbH

    • Managed a 6-figure performance marketing budget • Executed creative production including graphic design, photography, product descriptions... • Developed the custom WordPress template for adt-diamanttechnik.de • Optimized the JTL-Webshop and managed A/B testing, SEO and UX optimizations

  • 2014 - 2015

    Online Marketing Manager

    Handyflash.de

    • Managed a 6-figure performance marketing budget • Executed creative production • Optimized the webshop and managed A/B testing, SEO and UX optimizations

  • 2010 - 2014

    Freelancer Marketing, eCom, Design & Fotografie

    CS design Corrado Seifert

    • Acted as a full-spectrum marketing and brand consultant for clients • Oversaw six-figure budgets in performance marketing (Social / SEA) and became a certified Google Ads specialist and Google Partner for the first time in 2010 • Executed cross-media creative work including webdesign, graphic design, print, photography, videography, copywriting

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

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