Björn Radde
Skills
Timeline
Professional experience for Björn Radde
Verantwortlich für das digitale Marketing und das T-Systems Innovationcenter | Digital Marketing | Digital Marketing Strategie | Digital Experience | Digital Customer Journey | Website Management der T-Systems.com | Performance Marketing | Social Media Marketing | Data-Driven Marketing | Internationales Online Marketing | User Experience | UX | Customer Experience | CX | Search Engine Marketing | SEM | SEA | SEO | PPC | B2B Marketing
Verantwortlich für die digitale Experience der T-Systems Kunden | Digital Marketing | Digital Marketing Strategie | Digital Experience | Digital Customer Journey | Digital TouchPoint Management | Website Management der T-Systems.com | Performance Marketing | Social Media Marketing | Data-Driven Marketing | Internationales Online Marketing | User Experience | UX | Customer Experience | CX | Search Engine Marketing | SEM | SEA | SEO | PPC | B2B Marketing
Verantwortlich für das digitale Marketing der T-Systems | Digital Marketing Strategie | Digital Experience | Digital Customer Journey | Digital Touch Point Management | Website Management der T-Systems.com | Content Marketing | Performance Marketing | Social Media Marketing | Data-Driven Online Marketing | Digital Marketing Automation | Online Lead Management | Internationales Online Marketing | User Experience | UX | Customer Experience | CX | Search Engine Marketing | SEM | SEA | SEO | PPC | B2B Marketing
- 1 year and 6 months, Oct 2017 - Mar 2019T-Systems
Head of Online Sales Public Cloud & Managed Cloud Services
cloud online sales | online sales business lead | online sales strategy | online marketing strategy | digital strategy | strategic online sales initiatives | online sales channel steering | user experience | UX | customer experience | CX | customer journey | digital touch point management | sales process optimization | lead managemement | social media marketing | Public Cloud | Multi Cloud | Cloud Solutions | marketing automation | analytics | web analytics
- 8 months, Feb 2017 - Sep 2017
Director Digital Experience EMEA
Sabre Hospitality Solutions
Sabre Inc. hat Trust International in 2016 übernommen. Verantwortlich für die digitalen Marketing-Services in der EMEA Region | Internationales Digital Marketing | Search Engine Marketing | PPC | Online Marketing | Search Engine Optimization | Webanalyse | Beratung | digitale Strategie
- 1 year and 3 months, Nov 2015 - Jan 2017
Vice President Digital Marketing
Trust International Hotel Reservation Services GmbH
Weltweit verantwortlich für alle digitalen Marketing Services | E-Commerce | Internationales Digital Marketing | Website Management | Digital Product Management | Search Engine Marketing | E-Mail Marketing | Display Marketing | Social Media Marketing | Online Marketing | Search Engine Optimization | Webanalyse | Beratung | digitale Strategie
- 1 year and 1 month, Oct 2014 - Oct 2015
Director Digital Marketing & E-Commerce
Okanda AG
Verantwortlich für alle digitalen Touchpoints | E-Commerce | Internationales Digital Marketing | Website Management | Digital Product Management | Search Engine Marketing | E-Mail Marketing | Display Marketing | Social Media Marketing | Online Marketing | Search Engine Optimization | Webanalyse | Customer eCare | eCRM | digitale Strategie | Marketing | Public Relations | Mitaufbau eines Internet-Startups
- 2 years and 6 months, Apr 2012 - Sep 2014
Leiter E-Commerce
Steigenberger Hotels AG
Strategische und konzeptionelle Portalentwicklung | Relaunch-Management | Website-Management | Portalmanagement | Internationales Online-Marketing | SEM | SEA | SEO | Mobile-Marketing | Social Media Marketing | Newsletter-Marketing | Content-Management | Content-Marketing | Qualitätssicherung | Targeting | Planung, Erstellung und Optimierung von Online- Werbemitteln zur Buchungssteigerung | Wettbewerbs- und Benchmark-Analysen | Usabilitytests | Erstellung von Online- und Onsite-Vermarktungskonzepte
- 6 months, Oct 2011 - Mar 2012
Leiter eCare & eSales Marketing
Deutsche Telekom AG (Products & Innovation)
Verantwortlich für Targeting und Retargeting | AdSales-Management | Personalisierung | Touchpoint-Management | Online-Marketing | Customer Dashboards | Mobile Broadband Marketing | Mobile Marketing | Profiling | Social Media Marketing | Newsletter-Marketing | Agile Produktentwicklung | Scrum | Internationales Projekt-Management
- 1 year and 7 months, Mar 2010 - Sep 2011
Leiter Trafficmanagement & Online-Advertising
Deutsche Telekom AG (Products & Innovation)
Verantwortung Onsite-Marketing, Trafficmanagment und Online-Advertising | Conversion-Optimierung zur Sales und Leadsteigerung | Konzeption und Durchführung innovativer Online-Projekte in den Bereichen Couponing, Social Media Marketing, Mobile-Marketing und Re-Marketing | Erstellung von Online- und Onsite-Vermarktungskonzepten | Projektmanagement | Leitung von nationalen und internationalen Konzern-Projekten
Strategische und konzeptionelle Portalentwicklung | Webseitenmanagement | Mystery Shopping | Qualitätssicherung | Portalmanagement | Planung, Erstellung und Optimierung von Online- Werbemitteln zur Absatz- und Nutzungs-Steigerung | Wettbewerbs- und Benchmark-Analysen | Usabilitytests | Erstellung von Online- und Onsite-Vermarktungskonzepten | Projektmanagement | Projektleitung Customer Selfcare Portal hile.telekom.de | Leitung von nationalen und internationalen Konzern-Projekten
- 3 years and 4 months, Mar 2002 - Jun 2005
Manager Service Portal
T-Online International AG
Erstellen von Mediaplänen | marketingorientierte Gestaltung von Webseiten zur Sales-Steigerung | statistische Auswertungen im Rahmen der Werbewirkungsforschung und ökonomischen Erfolgskontrolle
Mitarbeit an Forschungsprojekten im Bereich Electronic-Commerce und Online-Marketing | Verantwortung der Fachgebietshomepage | Diplomanden-Betreuung | Vor- und Nachbereitung der Marketing-Vorlesungen
Educational background for Björn Radde
- 1 month, Mar 2014 - Mar 2014
Electronic Distribution
ESSEC Business School
Distribution, eCommerce, Social Media
- 2 months, Jan 2000 - Feb 2000
Marketing
Université de Bretagne Occidentale
- 2 years, Mar 1999 - Feb 2001
Wirtschaftswissenschaften
Universität Kassel
Online-Marketing und eCommerce
- 3 years and 7 months, Aug 1995 - Feb 1999
Wirtschaftswissenschaften
Universität Kassel
Marketing
Languages
German
First language
English
Fluent
French
Intermediate
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