Covadonga Soto

Prepared and executed Marketing plan for the Spanish market for B2B (Employers) and B2C (Job-seekers). Marketing objectives: Increase traffic (visits, job views and applies) to www.monster.es job offers and increase the number of www.monster.es users. (Monster KPIs). On the B2B side, in charge of online sales and collaborate with the sales team (20 sales reps) to reach the monthly quota. Marketing achievements: During 2008 we obtained an increase of 40% in the number of Monster users, being now the thi

Assisted the Country Manager in the establishment of the company in the Spanish territories to achieve solid growth (in both users and revenue). I was responsible for: • Selection and management of local partners (online and offline) in marketing promotions to maximize visibility. • Management of relationships with major retail companies to promote Skype hardware products. • Management of partner activities including their promotional campaigns, packaging and creative development. • Local coordination