Mag. Cristian Dreyer

· Provided strategic consulting to industrial, corporate, and public infrastructure clients in defining lighting solutions, aligning luminous flux, wattage, color temperature, and material specifications according to regulatory requirements and project context. · Led the end-to-end development of lighting projects across multiple segments including Retail & Hospitality, Industry & Office, Road & Street, and City Beautification. · Conducted technical validation of public lighting products...

· Contributed to brand positioning in the local market through direct engagement with key industry stakeholders, including lighting designers, architects, and project specifiers, strengthening market presence and increasing specification opportunities. · Developed strategic portfolio presentations to optimize product mix, reduce lead times, and improve competitiveness in project-based opportunities. · Implemented a systematic commercial forecast review process in collaboration with the sales team...

· Positioned the company’s lighting solutions portfolio within architecture firms, lighting design studios, construction companies, and electrical engineering firms, achieving product specification in project technical documentation. · Secured agreements with major Chilean retail chains including SMU and Tottus, implementing Philips lighting solutions across sales floors, back-of-house areas, and parking facilities. · Managed strategic relationships with key departments within large retail organizations...

· Designed and developed custom lighting solutions for projects in retail, entertainment, and urban beautification, integrating industrial design, architectural lighting, and brand requirements. · Collaborated with the team to develop an RGB lighting visual installation for a technology retail store, enhancing brand experience and the aesthetic perception of the commercial space. · Designed and prototyped a replicable suspended luminaire made from plant-based materials, exploring sustainable design sol...

Intensive 6-month program in User Experience (UX) and User Interface (UI) design, focused on planning, designing, and building user-centered digital interfaces following industry standards and best practices.

Advanced program focused on innovation strategy, design-driven business models, and product–service systems, integrating design, technology, and market insights to develop high-impact solutions for organizations and users.